Google Snaps up another Top App Developer-Nik Software

Nik Software

Google has acquired smartphone image app developer Nik Software giving the company an alternative technology to offer users that will compete with Facebook’s Instagram. Google has not disclosed what it has paid for the company.

Nik is an established player in the mobile and desktop photo editing market and develops both for the general user space as well as having products that are targeted for the professional space as well. It was founded in 1995.

The company has won a number of awards for its programs including the 2011 International Technical Image Press Association (TIPA) Best Photo Software for its Complete Collection of professional photography products, which includes Color Efex Pro, HDR Efex Pro, Sharpener Pro, Silver Efex Pro, Viveza, and Dfine.

However it is likely that the app that caught Google’s attention is Snapseed, the first one that Nik released for the mobile space. Released last year it has already gained over 9 million users and won the iPad App of the Year from Apple’s App Store last year. This year TIPA awarded the app as winner in the Best Mobile Photo App category. Google has not laid out what it is planning on doing with the company.

Google has been a very aggressive player in the merger and acquisition space over the past few years with 119 deals so far in the company’s history. This year it has now acquired 10 companies counting Nik Software. Others include Meebo, QuickOffice, Sparrow, Frommer’s and VirusTotal.

Google, Facebook buy Apple-Focused developers

Hooking onto Apple’s money making bandwagon seems the way to go and two rival giants are doing just that, using their deep pockets to buy up technologies and development teams that will enable them to have more Apple iOS and related development skills in house.

The moves should not be a surprise for many reasons. Facebook and Apple have been moving closer together in recent days. Apple’s latest version of its mobile operating system, iOS 6 has a great deal of integration with Facebook.

Google, while there are some signs of discord between it and Apple, particularly in the area of maps, has been a very aggressive company in the mergers and acquisition space for some time and this seems like a natural continuation of that activity.

First up is Google, which has acquired a company called Sparrow that makes email clients for both Apple iPhones as well as for its Macintosh desktop products, as some call a better way to use Google’s Gmail. So the fit seems a natural in many ways as the development team, which will be attached to the Gmail team, will seek to simplify the communications app. The Verge is reporting that the deal may have been worth $25 million.

Facebook’s deal, acquiring the development team at Acrylic Software, is actually more personnel focused. Acrylic is an app design studio that also designs for Apple’s iOS. This move is also following a trend by Facebook, it did not acquire the apps that the company has developed, notably a news reader and a secure wallet app, but rather it gained the company’s two employees, it a move that is called an acqui-hire.

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