StatSmack Provides Legitimate Breakthrough in Sports Social Media

StatSheet has launched something simple, and simply ingenious, to the sports social media public.

Called StatSmack, and available online, through App Store and Android Market, the service allows sports fans to select their favorite team and an opponent from drop-down boxes, and access statistics that will make their tweets more relevant, edgier, and cutting.

Why StatSmack is a Big Deal

This is a legitimate breakthrough in sports social media.

Today, whether following a twitter stream or a game space for social media interaction, you’ll notice that the majority of people are not that creative when it comes to what they share.

During a New England Patriots versus New York Giants game, it would not be surprising to see 70 percent or more of all tweets saying nothing more than “Go Patriots” or “Go Giants,”  for example.

StatSmack pulls information from wide and various sources to give people edgy perspective, and ideas about what they might tweet about. It uses artificial intelligence to scour the Internet for statistics to construct the tweets, which can range from traditional sports statistics, to average heights and weights of players to city crime statistics.

StatSmack in Action

Using StatSmack, here are some of the 15 tweets a Giants fan could get online, on their smart phone or on their tablet:

Allow me to direct you to the scoreboard. Last time they played, the Giants beat the Patriots by 4 points (Nov. 6, 2011).

The giants sacks leader (Jason Pierre Paul w/16.5) is better than the Patriots sacks leader (Mark Anderson w/10.0)

More people watch the Giants than the Patriots (TV market rank: #1 versus #7)

A Patriots fan would get 32 smacks in a display that looks like this:

 StatSmack in Social Media

StatSmack has implications for sports social media in many ways.

Today, such companies as GiveMojo are creating game spaces out of Twitter streams. In those scenarios, tweet volume and the quality of tweets are counted and refereed, with teams competing during games to see which team outscores the other. StatSmack is an important new tool for those applications because it provides fodder for fans who otherwise might be stymied to come up with original things to say.

Automated Insights CEO Robbie Allen

In addition, StatSmack breaks new ground by landing what many other companies are still trying to reel in — sponsorship.

According to StatSheet founder and CEO Robbie Allen, a deal with a large financial services company has been signed to provide promoted smacks as part of the service. It marks one of the first times a sports social innovation has been quick to monetize, and could signal that other companies will have an easier time landing financial support in 2012.

“It worked out that we found the right sponsor at the right time,” Allen said, while declining to name the company because the deal has not been formally announced. “The big advantage for us that’s very difficult for other media companies to match is that we can embed the sponsor in the content.”

Media Company on the Rise

StatSheet’s release of StatSmack marks the continued rise of a media company to be reckoned with in years to come.

Part of Automated Insights, StatSheet uses artificial intelligence to transform publicly available statistics into articles, summaries and headlines in real time. Focused today on NCAA college basketball, Major League Baseball and the National Football League, StatSheet transforms the information into comprehensive coverage of individual teams, tailored to the fan’s point of view.

Venture funded to the tune of $5.3 million, Automated Insights has the potential to compete and partner with big media, including the ability to takes its automated approach to data collection to such sectors as financial services, according to an earlier Mobile Sports Report article.


Frookie Speaks Out: STAT.US Debut Rocks Sports Information Industry






In a blockbuster move, Automated Insights Inc. has launched STAT.US, which allows sports fans to pick a favorite team or player and receive automated updates on their performance.

The website enables the average Twitter sports fan to quickly become a power user, and will drive traffic to the emerging StatSheet sports information network.

Make no mistake:

MobileSportsReport expects STAT.US to emerge as a killer application of Twitter in sports within a year, elevating the average sports fan into a mobile device power user.

In fact, STAT.US‘ parent company is emerging as odds-on favorite to lead the convergence of sports viewing, sports information and mobile device ubiquity.

In short, today’s launch of STAT.US, when coupled with the rest of Automated Insights’ offerings, have the potential to tilt the sports information industry on its axis.

STAT.US Explained

Sample of StatSheet's Automated Sports Content -- Powerful Stuff

In essence, STAT.US is the consumer user interface to a sports information network that Automated Insights has built using Twitter.

Automated Insights has created the Twitter accounts that feed into STAT.US, and will be responsible for updating those accounts, including game-day stats that match or exceed the most robust offerings currently available to Fantasy team owners.

Moreover, links featured on STAT.US will drive people to StatSheet content, which uses artificial intelligence to craft stories about live sporting events, and presents sophisticated statistical data in dazzling ways.

Automated Insights COO Scott Frederick

“We turn data into automated content,” Automated Insights COO Scott Frederick told Mobile Sports Report. “”We just want smarter more passionate fans.”

Easy to Use Interface

The prime reason STAT.US is such a powerful idea is because it is easy to use.

Once you go to STAT.US, you simply provide your Twitter log-in information, and then name NFL, NBA, MLB players or teams, or favorite NCAA Basketball or NCAA Basketball teams. From within the STAT.US domain, your selections are automatically added to your Twitter stream, and also presented through the STAT.US portal. Each STAT.US data stream is managed on Twitter by, meaning that StatSheet’s real-time information can be promoted throughout a live sporting event via tiny URLs.

Making Money, Raising Money

Automated Insights makes no bones about its plans to monetize the STAT.US service.  Since those Twitter accounts feed into STAT.US, and a percentage of fans will opt to receive information through the STAT.US portal, Automated Insights Inc. will own the advertising, marketing and e-commerce opportunities that go along with the captured audience. Today, the website has AdChoices placed on every page. That’s simply a signal that it plans to monetize the website in more meaningful ways once a user base is established, and familiarizes consumers with the idea that they will receive marketing messages along with information services.

As of Nov. 30, greater than 250,000 fans were actively using the network, according to an email from the company.

Automated Insights CEO Robbie Allen

Automated Insights has had no trouble raising money to pursue its goals.

In 2010, it raised $1.3 million in funding, and got an additional investment of $4.0 million from Court Square Ventures and OCA Ventures in September.

The history, the team

Automated Insights and STAT.US is the brainchild of former Cisco engineer Robbie Allen, who figured out that the Twitter lists functions could be easily leveraged to provide NFL, college and NBA fans with statistical analysis, charts and stats tailored to specific players. Others on the Automated Insights team are also impressive, including former Valhalla Partners venture capitalist Frederick, who will create business opportunity for the company, VP Operations & Finance Adam Smith and VP of Product Engineering Joe Procopio.

The Big Picture

Sports is the tip of the iceberg for Automated Insights. Eventually, it will drive its business model into every vertical that has consumers interested in real-time data, including financial services. In so doing, it will compete with everyone from Bloomberg News Service to the local newspaper. That Automated Insights incursion begins with sports data underscores the desirable demographic sports attracts, as well as the natural fit between the live sports viewing experience and real-time information accessed through mobile devices.

Automated Insights has embarked upon a game-changing strategy in the information-services industry, and if Stat.US and other content offerings successfully grows a large user base in the year ahead, it won’t be stopped in the sports vertical.