TapIn2, Float Hybrid and Bud Light team up on food/drink delivery for minor-league ballpark

PNC Field, home of the Scranton/Wilkes-Barre RailRiders. Credit: RailRiders Instagram

The Scranton/Wilkes-Barre RailRiders have introduced a mobile-device food and beverage order and delivery system for fans at PNC Field, the 10,000-seat home venue for the 2016 Triple-A national champions.

Behind the new system is a partnership of TapIn2, a delivery-app startup that provides a similar service for the NBA’s Cleveland Cavaliers and the Cincinnati Bengals; Float Hybrid, an “interactive experience” design agency; and Bud Light, a title sponsor for event delivery services like the new food/beverage service for the RailRiders. The RailRiders are a New York Yankees affiliate.

Screenshot of PNC Field ordering app

According to a press release about the deployment, PNC Field integrated TapIn2’s SmartVenue delivery software system with the existing point of sale system to provide the support for mobile-device ordering and delivery. Available to fans in reserved-seat sections of the park only (not in general admission bleachers or lawn spaces), the delivery system supports a wide range of options for both food and drink ordering and delivery.

In an email reply, Keith Bendes, vice president of marketing and strategic partnerships for the San Francisco-based Float Hybrid, said the system saw an average order total of $18.85 on the opening day of the service, and about $16.08 per order ongoing. Average delivery times so far are about 6-7 minutes per order, Bendes said.

Though PNC Field doesn’t have in-stadium Wi-Fi or an enhanced cellular DAS system, Bendes said the macro networks in the stadium’s town of Moosic, Pa., appear to be strong enough to keep fans able to connect on their mobile devices.

It will be interesting to follow the deployment of delivery services in smaller venues like minor league parks, which may be an easier operation than the system that supports in-seat delivery to venues like the San Francisco 49ers’ Levi’s Stadium.

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