Will the Facebook App Center be a Boon to Sports App Developers?

The list of places that you can go and search for the app that scratches your most current itch has just gotten one stop longer as Facebook has formally launched its latest service that it is calling the App Center.

What makes the site look like it might have real legs is that it is not just focused on one operating system or platform, but rather seeks to be a one stop shop for the Mobile Web, Android and iOS users, and the company said that it believes that it can be the destination site for mobile application users.
A user can view apps, select the one that they want and then download it vie either from the App Store or from Google Play. There is one caveat, the apps have to be designed to be used on Facebook and all apps need to have a Facebook login.

While one of the problems that I have found in recent times perusing app stores is that there are just so many I spend a good deal of time either honing down my search or just reading the specifications of a specific app.

Facebook is seeking to help with this issue by prominently displaying apps that garner solid reviews and ratings from users while dropping ones that continually get poor numbers. In addition it has established developer quality guidelines and apps that do not follow them will also not be displayed.

I wonder if and how sports apps will take advantage of this. Drop by a team’s official web page and you can see how popular it is and how often it gets ‘likes’ I chose the San Francisco Giants and the page has 1.4 million likes. Boy does that give a developer of an app about the team a focused market.

Of course MLB might have something to say about apps being liked on the page, a quick look shows that the huge majority of links on the site are to official MLB sites, but not all of them. This is the same with all major sports but could actually be a better tool for developers looking at niche markets.

Rather than hope a fan of say rugby is going to search iTunes for rugby apps, they could have the app mentioned on a team page with a link to the Facebook App pages. Since this effort is just getting off the ground and the paid app portion is still in beat it will take a while to see if this shakes out well for the app developers in sports and out.


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