Another connected watch; this time from developer ConnectedDevice called the Cookoo Connected Watch has found its way to the land of hopeful investors that is Kickstarter. The offering is less ambitious than what Pebble is seeking to deliver but also comes in what appears to be a much sleeker package.
The Cookoo seeks to strip down the connected device experience to the basics. It connects to either an Android or iOS powered device via Bluetooth and lets you know if you have received a call, text, Facebook notification and a few other settings. Using its app a user can set what information it will alert them to and how, either a buzz or a vibration. The appropriate icon on the watch will flash when a notification is required.
The watch uses a regular watch battery and is not rechargeable but the company estimates that an average user will get a year’s activity per battery. It is expected to have a $99.95 list price when available. On Kickstarter the Cookoo has so far raised $25,094 of its goal of $150,000 with 357 backers. It has 43 days to go before the make or break it deadline.
While many of the emerging class of connected accessories have a sports aspect to them, goggles that show ski terrain, a watch that show the distance to the pin in golf for instance. While Pebble is not designed specifically for that the first apps emerging are sports related.
However the Cookoo may be the validation for this type of endeavor even if it is not sports related. Hauling out your smartphone to look at the time, or check text messages is increasingly frowned on in meetings as management wants your attention. By simply looking at your watch to see if a text has arrived, to check your calendar and the few other functions could really make the device beneficial.
It is interesting in that the runaway success of Pebble’s could have some negative aspects. The products developers were seeking $100,000 and received backing of $10,266,845. Maybe a bit of overkill?
The issue here is taxes. The company’s product is not yet available, and yet it will soon have revenue of $10 million, so it seems that developers using crowd funding had better read up on this aspect of their business plan quickly.
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