Buster Bash
The Giants’ catcher Buster Posey has just entered the company of a rarified few, an athlete still in their prime who gets a video game with his name plastered all across the cover, as he has with the Buster Bash app available at Apple’s App store.
Now the game does not have the elegance or complexity of EA’s Madden 13, but then a game that is designed to play on Apple’s iOS devices such as the iPhone and iPad cannot really support that type of subtle game playing. Instead think of the more mainstream, easy to play and hopefully addictive games that populate the top 10 lists or games in the iOS market, or even in the Android space as well.
The game also does not have sophisticated animation but rather a very cartoon approach, but it is also simple and fun to play. Its basic premise is to follow Buster’s rise from a kid playing in his backyard in Leesburg, Ga. to his current position with the Giants in MLB.
As you play you can earn sunflower seeds that can be used to buy equipment and power-ups as you move from his early wiffle ball and tennis ball hitting days to where he faces major league pitching. In all there are five levels of play and participants swipe the screen as they attempt to hit the ball out of the park.
An interesting aspect of the game is that it will be primarily promoted via social media, according to a piece in Mashable. Info on the app has already been posted on Posey’s Facebook page, which has 325,000 followers and on Twitter, where he is followed by 50,000. Then the apps have their own Twitter and Facebook pages as well and will alert fans to upgrades and rewards that can be earned playing the game.
The free app seems to be hitting it off with his fans, which have already given it a 4 ½ star rating on iTunes, where it has only been available since Monday. I expect this is just the start of a trend in this area as popular athletes in baseball and elsewhere will likely see this as an extension of promoting themselves, and I can see a few of the attempts as being rather funny. How about a T.O. app?
