Adobe, NBC Team Up for Real-Time Olympic Action Apps

When NBC announced plans to stream every single bit of Olympic action from London this summer, you knew eventually there would be an app for that. Today, NBC and Adobe announced they’ve been working together to create apps for iPhones, iPads, and Android phones and tablets. Here’s a short video blurb to explain:

What is confusing (and will no doubt frustrate many folks) is that there is not one, but TWO apps — one is called NBC Olympics, and one is called NBC Olympics Live Extra. The latter one is the one that’s most interesting. Read here to see what NBC says it does:

The NBC Olympics Live Extra app will live stream every athletic competition for the first time ever. In all, the app will live stream more than 3,500 total programming hours, including every athletic competition, all 32 sports, the awarding of all 302 medals as well as event rewinds. NBC Olympics Live Extra will also live stream the Olympic content that airs on the four NBCU cable channels – NBC Sports Network, MSNBC, CNBC and Bravo.

In another first, NBC Olympics Live Extra will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). For example, during a session of track and field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.

Compared to that, the second app sounds like a forgotten orphan:

The second app, simply titled NBC Olympics, will provide short-form highlights, TV and online schedules, live results, columns and the new Primetime Companion feature – the ultimate complementary, second-screen experience for NBC’s nightly primetime Olympic broadcasts.

Well, OK. Maybe it was too hard to put two apps together? But we’re just glad to have the opportunity to watch online, so no more kvetching.

Of course, nothing this good could possibly be free but if you are already a paying customer for a cable contract that includes CNBC and MSNBC, you’re covered. How do you verify mobile devices so that you can watch? Here is a quick list from NBC:

— Download the NBC Olympics Live Extra app
— Open the app
— Tap the “Touch Here & Get Ready” callout
— Select your cable, satellite or telco provider
— Enter the username and password that corresponds with your account
You are signed in throughout the Games on that device!

Plus, NBC has also created an entire Live Extra Help Site page, complete with a video featuring Carson Daly. Why Carson Daly, we are not sure. But he does a very professional teleprompter-reading job of explaining how to set it up.

Speak Your Mind