NHL expands Digital Presence for Stanley Cup Playoffs

We don’t talk that much about the NHL around here, we enjoy hockey but it does seem to generate less social media buzz than other sports, at least around the digital corners I hang out at. Still I found this piece from the Sports Business News interesting about hockey’s latest push into the digital market.

I was surprised at how much activity the league has in regards to using social media for fan interaction, and that is something I will have to keep a closer eye on going forward, but you can still vote for the cover of Electronic Arts’ NHL 13 cover, for instance.

Anyway the league has released a number of offerings that are designed to entice fans as the Stanley Cup approaches, and while the playoffs are already well under way it still good to recount a few of the efforts, even if my team was once again eliminated in the first round.

There is a Daily Digital Video Shorts which calls for the league to deliver videos on the action, twoce a day seven days a week. I wonder if the Hossa hit made the cut? They will be two official releases a day- the “Stanley Cup Countdown,” available immediately after the night’s games are completed, and an afternoon edition that it is calling “Melrose’s Place.” Really?

Then there is NHL Social which is an umbrella effort for its social media including Facebook and Twitter. It said that it has experienced a 211% increase in social followings in the last three years. You can grow a virtual beard in honor of the players’ tradition of doing so with real hair, submit photos for fan photo mosaics, and Locker Room Postcards, a polite way to needle your friends when their team is eliminated.

There is more available and go take a look and see, even if your team has once again been eliminated.


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