Fascinating Read: Fast Company Explores MLB.com’s Winning Strategy

If you want a primer on why we started Mobile Sports Report, the best explanation I’ve seen yet is embodied within a great story from Fast Company about how Major League Baseball’s advanced media team (BAM for short) got out ahead of the digital pack. Just about every part of this story shows why we think sports is headed online, and to mobile platforms, going forward. An incredible read.

In addition to explaining how BAM made its online offering MLB.com one of the breakout successes of online sports — according to the article it generates $620 million in revenue a year — the story exposes something Major League Baseball is trying to get in all its stadiums: Wi-Fi networks so that fans can watch video in their seats. And finally we are getting a good grasp on how much it costs to put in a network — according to the story, it’s about $3 million per stadium. Here’s a bit of the story that has the meat:

For instance, BAM is trying to assemble corporate partners to cover the costs, more than $3 million per team, to wire each ballpark for high-speed web access, so fans can check and download BAM’s apps to see video and make purchases.

There’s more great stuff in this well written synopsis of how MLB.com became an online success — it is required reading if you are in sports or sports marketing. And of course if you want continuing coverage of the news of stadium networking, well you are already in the right place if you are reading this story.

Hat tip to our pal Joe Favorito for tweeting about the story this morning.

Trackbacks

  1. […] learned what a tool the Internet was and pushed all of its teams online, and has since been very aggressive with all forms of social media. I hope that the NHL takes a page from that book and uses this as a template for the other teams in […]

  2. […] media tools, and not just have a presence on them but to aggressively promote the team on them. Baseball has been at the forefront of using the Internet and other social media for its teams, but in some […]

  3. […] we have noted n the past MLB has been very aggressive in pushing all forms of social media and interactive content in the last decade and this is a […]

  4. […] a wireless network will vary at each location, Major League Baseball has a similar impetus and has roughed out the cost at around $3 million per stadium, which is pretty much in line with what we’ve heard and […]

  5. […] AtBat app as the in-game app of choice — a strategic move made by the league last year to increase the profitability of its flagship online app and […]

  6. […] a wireless network will vary at each location, Major League Baseball has a similar impetus and has roughed out the cost at around $3 million per stadium, which is pretty much in line with what we’ve heard and […]

  7. […] heavily. But we expect that will change in the near future as more fans demand connectivity, and as Major League Baseball pushes its teams to all install networks so that MLBAM can sell more of its single, league-approved mobile […]

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