Daytona 500 History: First In-Race Tweeted Photo!

If you are watching the Daytona 500 live on Fox you may have seen the spectacular crash-and-explosion when Juan Pablo Montoya’s car skidded into a safety vehicle, blowing up a whole bunch of airplane fuel. When something like that happens the race is red-flagged, meaning the drivers stop on the course — and of course since it is 2012 driver Brad Keselowski took out his iPhone, snapped a picture and tweeted it:

Now kids — don’t tweet and drive, especially when you are going 200 mph. But when you’re stopped for a red flag? Go ahead, make social media sports history.

UPDATE: Jalopnik had a great breakdown of the moment in NASCAR and Twitter time.


  1. According to reports after the race, @keselowski picked up somewhere between 100K or 150K Twitter followers just after sending out his pic. Guess that means more phones in cars on race day.

  2. Another late night question: Where the hell do you put a phone so it stays put at 195 mph?

  3. The announcers were talking about that. They keep a bunch of stuff in the car, hat etc… It is the netting somewhere


  1. […] many Twitter followers did Brad Keselowski, aka @keselowski, gain during his on-track tweeting from the Daytona 500? The folks at Twitter put out a handy graphic to show the meteoric […]

  2. […] crash like the one that occurred at the Daytona 500 where these was a first ever in race Tweet by Brad Keselowski that soared in popularity it would be interesting to get a driver to send a tweet of a pit stop, or […]

  3. […] story raises a bunch of questions — hey, are golfers going to be like NASCAR drivers, tweeting from the course? — and also (as GigaOM’s Stacey H says) ignores the obvious irony, that Mickelson is […]

  4. […] I’ve got to admit, I had never really known who NASCAR driver Brad Keselowski was until he sent the tweet heard round the sports world last February. Turns out not only is the guy social-media savvy, he’s a pretty good driver […]

Speak Your Mind