Bloomberg Exec Squadron at Baseball Winter Meetings with Mobile Scouting Pitch

Bloomberg Sports' Bill Squadron

Bloomberg Sports is pushing hard at The Baseball Winter Meetings in a bid to sell more teams and players on the merits of sports information products that tailor video and statistics to an individual player’s needs, has confirmed.

Bloomberg Sports head Bill Squadron and two sales executives are maintaining a big presence at the annual Major League Baseball Winter Meetings, which began today and run through Thursday, December 8 at the Hilton Anatole Hotel in Dallas. Bloomberg’s goal is to sign as many as 11 new Major League Teams as clients for its Pro level product, which would make Bloomberg a perfect 30-for-30  in selling its Pro level of service into teams.

“Right now, we have 19 out of 30 clubs,” Bloomberg’s Squadron told Mobile Sports Report. “I am not going to make predictions, but I guess our goal is to have all of them.”

Used during the 2011 season by the Arizona Diamondbacks and Los Angeles Dodgers, among others,  Bloomberg Pro is a secure, rights managed, web-based system that provides real-time analytical tools, data and video to team executives, employees, broadcasts and players.  The 2012 version, which will be showcased at the Baseball Winter Meetings, is faster and has improved scouting data, including reports from Caribbean leagues, college and high school baseball, Squadron said.

Bloomberg will be closely watched at the Baseball Winter Meetings. If successful in sewing up the baseball market, it is likely to quickly push into NBA and NFL products in the year ahead. Such products as Bloomberg’s are a natural fit for the new world of mobile sports because the next generation of professional athlete is completely comfortable using iPads and other devices to access game-day information, and there are more video-centric and Sabremetric-savvy professional athletes than ever before.

Bloomberg’s product isn’t the only data and video platform available in professional sports. As reported by MobileSportsReport, Modevity LLC is used by National Football League teams and the National Hockey League’s Phoenix Coyotes to deliver playbooks and scouting videos to players through its ARALOC Sports Platform. There are significant differences between Bloomberg and Modevity. Bloomberg has ready access to video, news and analytics by being a part of the same company that dominates financial services information, among other verticals. Modevity handles proprietary information generated by coaches and players, and shared in a totally secure environment. Both are examples of new ways sports teams are leveraging technology to get an edge.

For his part, Squadron is an executive of interest to the mobile sports business community. Before joining Bloomberg, Squadron worked at SportVision, which is the company behind the Emmy-Award winning Virtual Yellow 1st & Ten line shown on network football broadcasts, the FoxTrax hockey puck used during the NHL All-Star Game and the concept of virtual advertising shown during television sports broadcasts. If Squadron continues to enjoy success at Bloomberg, it could make one of the first time a mobile sports innovator has risen through the ranks to much broader responsibility at a Fortune 500 company.


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