The company continues to reach out to new platforms
Sling Media, a provider of streaming media, has once again expanded its reach by developing a Facebook app that has the potential to reach millions of additional potential customers as well as make its make its technology more easily used.
The program is called SlingPlayer for Facebook and the obvious target is its installed customer base. To use the app you need both a Facebook account and more importantly a Slingbox. It provides you with an on screen remote control that enables you to watch and record programs remotely from your home system.
SlingPlayer for Facebook does not require additional hardware, passwords or software. A user that already has an account with the company can now use existing passwords etc to access their DVR or live television. It supports a wide variety of browsers including Firefox, Chrome, Safari, Internet Explorer and works on both PCs and Macs. However only customers with its Pro-HD or Solo devices will be able to use the app.
The app will also enable the company to possibly get into businesses and other sites via a potential backdoor by using Facebook. A company may close many different sites to keep employees focused on work but Facebook tends to be exempt.
I expect that it will provide a secondary boost to the company as customers will likely show friends at work the technology and say on a Thursday night where you have to work late it can show a football game that you might otherwise miss.
Sling Media has been aggressive in moving its technology onto additional platforms. It is also available on Android phones and tablets, iPads, iPod Touch, iPhones Windows Phone 7 and BlackBerrys. In addition it has a Windows app and a Mac OS X app.
The company needs to stay aggressive due to the current competition from players such as Apple TV, Roku, and Boxee as well as a number of similar approaches including Xbox 360 and streaming sites like Netflix that seek to erode Sling Media’s original core space.