Congratulations — you have built a mobile app, and are ready to stake your claim to your share of the exploding app marketplace. But maybe getting noticed isn’t as easy as you thought it would be, and you’re having a hard time getting potential customers to find your product in the sea of apps.

Lost at what to do? Try starting with some good advice from the folks at Fiksu, who have put together a free white paper titled Best Practices for Growing your Mobile App Business. Though we don’t have a mobile app here at MSR (yet) I did read through the paper and found it does a great job of explaning how to optimize your app-finding strategies. In the end, you might want to contact the Fiksu folks to see if their Fiksu platform technology can help you improve your app-promotion cost/performance curve, and get more loyal followers and customers. The contact info is at the end of the white paper, which you can download here. For the price of an email address, that’s a first choice that’s easy on any budget.

Fiksu is a sponsor of Mobile Sports Report.