Major League Baseball jumps on Apple’s Passbook Ticket Technology

Major League Baseball has long been a fan of Apple and its technologies, rolling out its very popular sports apps on the iOS platform first and so it is no surprise that it has quickly adopted Passbook, the mobile ticket option available as part of its iOS 6 operating system.

With the operating system just being released this week MLB already has four clubs set up to support the technology, the San Francisco Giants, New York Mets, Boston Red Sox and Kansas City Royals, all of which will offer the option at their home games for the remainder of the season.

Passbook is a technology that enables a ticket to be transmitted, stored and displayed on an iPhone. Apple is seeking to have it adopted as an accepted technology at a wide range of establishments that use tickets including movie theaters, boarding passes as well as used for coupons and loyalty cards, to just name a few. A nice feature is that the ticket can appear on the lock screen so that users don’t slow down a line activating and logging into their phone.

For baseball fans they have multiple avenues to purchase the digital tickets including via or the official Club websites, including the mobile web, or through the At Bat or At The Ballpark mobile apps. MLBAM also will automatically display the digital ticket from Passbook on the device’s lock screen as a day-of-game reminder.

The tickets will be like a normal ticket and will show the information that you would expect including game date, opponent, time, section, row and seat. StubHub, the official secondary reselling site for MLB will also adopt the technology.


  1. […] year we reported that Major League Baseball had adopted Apple’s Passbook Ticket technology, a mobile ticket option that enables fans to upgrade seats. At the time MLB was rolling the program […]

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