USA Today and MLB to Launch SportsOnEarth Web Site with Top Writing Talent

If imitation is the greatest form of flattery then ESPN and Grantland must be very happy with the latest effort from USA Today Sports Media Group and MLB Advanced Media which is launching Sports on Earth, a web site that will also focus on long form sports writing.

The site already has lined up a solid team of writers including Joe Posnanski, Tommy Tomlinson, Gwen Knapp, Shaun Powell and Mike Tanier. Some I have followed for a while others are new to me but it looks to be more than just a baseball site.

The site is sort of open, primarily with Posnanski writing from the Olympics but the site is expected top officially go live later this month. Of course, Posnanski also has a book soon to come off the presses, but it is already getting some heat. It will be interesting to see how the last chapter works out on his pending Joe Paterno biography.

The site is the first tangible result of the teaming of USA Today and MLBAM, a partnership announced at the start of the year. The plan when it was announced was to develop and deliver new content and products for sports fans and to be able to deliver the content to mobile and digital users as well as more traditional outlets.

I have high hopes. I have always found Posnanski a top writer and Tanier has the right combination of knowledge and snark in his writings on the NFL to always amuse me and he also thoughtful thoughtful. I also like longer-form stories that have substance rather than the three paragraph ‘get it out there now’ mantra that seems to prevalent in many online and print publications.


  1. Why they signed Knapp is a mystery to me. She’s been mailing it in the last few years at the Chronicle. Maybe the switch will make her interesting to read again. Also didn’t think much of Will Leitch’s opening piece, it was pretty predictable. Like Grantland, maybe it will take them some time to get the long-form chops going. Grantland to me is still hit and miss.


  1. […] on-line and digital is getting more common it seems. The recent announcement of the creation of Sports on Earth site by Major League Baseball Advanced Media and USA Today being a very recent example of this […]

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