NBC Criticized For Not Streaming London Olympics’ Opening Ceremonies

The first controversy in the first Social Media Olympics has already occurred before one medal has been awarded.

With Twitter, Facebook tablet use and social media phenoms Instagram to Pinterest abuzz with activities, what didn’t happen was streaming content of the spectacle of the Opening Ceremonies.

According to an Associated Press report, NBC has received its share of complaints for not streaming the traditional pageantry start to the Olympics online. Instead, the occasion was reserved for the network’s Friday telecast.

Deadspin, the irreverent sports site, posted the link the the BBC’s stream of the ceremony under the headline:

“How To Watch The London Olympics Opening Ceremony Live (And Give The Finger To NBC)”

Christopher McCloskey, an NBC spokesman, told the AP the network had no plans to stream the opening ceremonies because the spectacle doesn’t translate well online. NBC also didn’t stream the opening ceremonies in Beijing, China, in 2008.

James Raia is a freelance journalist in Sacramento, California. Visit his website: www.tourdefrancelife.com.


  1. It didn’t play that well on TV either. Like the world’s longest and most boring halftime show.

  2. I wonder if the Queen of England had any idea was she was watching? It was mostly a jumbled mess of ideas with little continuity.

  3. Tell you what — if this is any indication, the Twitter Olympics are going to be all about buzzkill. I read a lot of tweets coming from the ceremony live that were enthusiastic about how great it all was… then watched it myself on TV and thought it was a dud. I think NBC blew it by not streaming live. There is no more tape delay in this world, especially when tape delay means bad announcing and commercial breaks. Wish I would have watched one of the illegal streams.

  4. Gotta give a nod to SBNation for a great as-it-happened opening ceremony review:



  1. […] is that they learn the lesson NBC learned the hard way — that people want the ability to see events LIVE, whenever they are happening — AND, most importantly, that even if you show something live you […]

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