Battle of the E-Reader Tablets: Nook vs Kindle Round II

Barnes & Noble has unveiled its next generation Nook tablet

Barnes & Noble, seeking to provide a much more cost effective product to the market, has released its next generation Nook e-reader that will feature 8GB of memory in a 7-inch format with a $199 price tag, significantly lower than its $249 previous offering.

The tablet will feature a 1020 by 600 pixel display, has 1GB of RAM and a 1GHz processor. It includes a microSD card slot that permits the user to add as much as 32GB of additional storage. It has a longer battery life than the earlier version, now running for 11.5 hours reading time or 9 hours viewing videos.

The specs are almost identical to that offered by rival Amazon in some of its Kindle models, which is obviously the player that the Nook is targeted at, but could also erode sales of the company’s Nook Color, which is also very similar. That could be why at the same time as the rollout Barnes & Noble cut the price of its Nook Color, which had been priced at $199, down to $169.

Amazon’s Kindle, driven by the Kindle Fire has been a runaway best seller for the company and has propelled that platform into the second spot in the overall tablet space. Barnes & Noble is generally viewed as the 4th place device manufacturer, but had very strong sales during the holidays, so much so that the company has talked about possibly spinning off the tablet group as a wholly owned subsidiary.

Others not idle

At the same time Research-in-Motion, struggling to make inroads in the tablet space after the poor reception of its initial offering has released the BlackBerry OS 2.0 for its PlayBook tablet. The updated OS includes a greater degree of integration with social media platforms such as Twitter and Facebook.

More importantly it also addresses some of the major deficits that the original version contains including a native calendar, contact and messaging apps. The company also said that there is a growing number of apps in its BlackBerry App World site for the PlayBook.

Tablet market leader Apple is expected to revamp its lineup with the iPad 3 on March 7th, as you may have read, well everywhere. Since it is the market leader it almost inevitably it gets compared to every other offering in the tablet space I believe that the Kindles and Nooks of the world serve a slightly different market.

There is of course overlap, but most users that I know with an e-reader use it for only that, and that is all they want. 10-inch tablet users are often looking for a great deal more in terms of function and applications, a reason that probably helped lead to the poor reception of the initial PlayBook, for instance.