FoxSoccer.tv will get a new look Aug. 13, and soccer will also have new iPad and iPhone applications, according to Fox Sports.
The move underscores the continued push by major American sports broadcasters to improve the smartphone and iPad viewer experience. As we’ve previously reported, Turner Sports has enjoyed runaway success in 2011 with NCAA March Madness and NBA Basketball on mobile devices.
Beta Underway
Fox is already making soccer coverage available on two cable networks, iPad, smartphones and on the Internet at FoxSoccer.tv.
With its formal launch date set, Fox will attempt to establish itself as the dominant broadcaster of soccer to televisions, iPads and smart phones. Although soccer is a niche sport, it has great demographics, which is attractive to advertisers and marketers.
The Aug. 13 launch date ties in with the start of the Barclays Premier League season. Fox says it will have new shows and better graphics on all of its soccer broadcasting platforms by that date.
Nathanson a mobile sports exec to watch
The executive leading the Fox charge is David Nathanson, Fox Soccer general manager. Fox Soccer will also begin offering bundled content, allowing cable and satellite subscribers the option of watching the games on computer and tablet devices, Nathanson said in a statement.
“We want people to see the best soccer games in the world wherever and whenever it is the most convenient,” said Nathanson. “Our audience is smart, they want new technologies, they want the best coverage. With our mobile app and the coming iPad app, we’re delivering.”
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