I am not a tablet!
Asus got some good news while revealing some bad news this week. It prevailed in a lawsuit brought by toy maker Hasbro, but it revealed at best lackluster sales of one of its flagship products, the Asus Transformer Prime Tablet.
The good news was that the request for a preliminary judgment that would have prevented Asus from using the Transformer Prime name has been refused. Hasbro filed for this when it filed suit last year contending that the name Transformer Prime would lead to confuse consumers with its own popular brand of Transformer toys and asking the courts to prevent Asus from using the name was refused.
The judge, ruling in US District Court in Los Angeles disagreed and said that he did not believe that consumers would be confused between toys and a tablet (I know some that would disagree) and that further the tablet does actually transform. Hasbro is not happy with the ruling. However the lawsuit will continue on to trial
The bad news for Asus is that the case revealed its sales level for the Transformer Prime. It had a 2,000 pre-order before it was available for sale and that expected orders for the next two months will be in the area of 80,000 tablets, according to a report in PaidContent.
[…] Pricing has not been yet released but it will be interesting to see where the company seeks to position the device. Its earlier version of the Transformer had very disappointing sales. […]