Golden State Warriors Giving Fans Instant Social Media Payoffs

With a new coach in Mark Jackson and some new owners at the helm the Golden State Warriors are trying hard to forge a new way to make the NBA playoffs. But while the team so far is struggling to find a winning combination on the court, in the world of social media the Warriors are scoring big with some well-thought promotions that are giving fans instant gratification — like going on the court to shoot free throws — for simply connecting via social media.

I’ve been following the Warriors on Facebook and it seems like at every home game there’s a different promotion. But unlike some team promos that are hard to value, the Warriors seem intent on giving their fans access to things that used to be off limits — like letting them sit in on post-game interviews, or the latest one shown in these pictures, letting the first 200 fans who check in on Facebook on the Oracle Arena parquet to shoot some charity shots post-game.

I am in favor of promotions that give fans something cool to do (meet players, run laps on a baseball field) instead of some of the other ones surfacing these days where people need to sort of act like trained monkeys to win. I’m generally don’t like “contests” that award some prize to the person who shoots the funniest video, or wins fan voting to get a social media job. That seems like rewarding people for being social media experts, with a prize that’s not really fan-based.

Instead, I admire giveaways like the Warriors’ which may not be high in value but connect directly to what a fan wants to do: Be more immersed in the team they love. And by running the promos through Facebook check-in the Warriors are making them easily accessible to any fan with a mobile device (meaning everyone) and via the application (Facebook) that everyone already uses. In other words, no need for extra heavy lifting (shooting a video) but instant fun for fans. Social, mobile and sports. Go Warriors.

UPDATE: Just saw this relevant tweet:

Comments

  1. The Warriors keep hammering the promos out. Now one on Twitter:

    http://www.nba.com/warriors/tickets/gswtweetup.html

Trackbacks

  1. […] a post-game Q & A with players, access to post-game interview sessions, and even the chance to shoot free throws on the Warriors home court. Very cool, especially with the unique incentives that ‘money can’t […]

  2. […] Q & A with players, access to post-game interview sessions, and even the chance to shoot free throws on the Warriors home court. Very cool, especially with the unique incentives that ‘money can’t […]

  3. […] the team is a perennial dud — have their say. We’ve highlighted how the Warriors have used social media well to promote feel-good things like fan shootarounds and access to interviews with the players. […]

  4. […] can and do get beaten up online quite a bit. However that has not stopped it from using a variety of social media avenues to connect with its […]

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