Ruckus Wireless scores Wi-Fi deployment deal at UK soccer stadium

Crane helps with Wi-Fi install at the AMEX stadium. Credit all photos: Ruckus Wireless

Crane helps with Wi-Fi install at the AMEX stadium. Credit all photos: Ruckus Wireless

Ruckus Wireless scored a Wi-Fi gear deployment deal at the 35,000-seat American Express Community Stadium in Falmer, Brighton, East Sussex, England (UK), as part of a new fan-facing network being deployed by service provider The Cloud.

According to Ruckus, it has supplied approximately 100 access points that were deployed on the roof structures at “The AMEX” to bring Wi-Fi connectivity to the fans of the Brighton & Hove Albion Football Club, the Seagulls. The Cloud used Ruckus ZoneFlex outdoor APs in its design, and is also using two Ruckus ZoneDirector 5000 controllers for management, as well as the Ruckus SmartCell Insight analytics platform, according to Ruckus.

At a recent match, Ruckus claimed the network saw more than 13,000 devices connected to the Wi-Fi network concurrently. In a press release, a team executive said having free Wi-Fi was a key feature wanted by fans:

“Our fans want to get online — everything from catching up on scores to uploading videos from the stands. The ability to get online has become a big part of match day,” said Paul Barber, CEO at Brighton and Hove Albion Football Club. “For us, mobile is a great way of bringing the fans closer to the action and there‚Äôs an opportunity to expand on that in the future with competitions, games or other interactive tools. Having fast, free Internet across the ground is key to engaging with fans.”

Close-up of Wi-Fi APs

Close-up of Wi-Fi APs

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