Passion is what sports is all about. Just ask radio host Jim Rome. And that’s what Give Mojo drives at with a new college football sports social media application that allows fans to select a game they want to participate in, and then let loose with competitive commentary.
Called Give Mojo, the game has some interesting twists. After signing up with Facebook or Twitter, the interface allows you to select a specific college football game. When you do, you are placed into a “smack stream.” where you participate in ongoing banter with others in the stream. Comments are virtually identical to Twitter posts, except a favorite comment is a Hi-5 and a retweeted comment is a resmack.
Fans earn points for themselves and their favorite college football team by posting comments on behalf of their team, sharing smack on Facebook and Twitter or buying points through Give Mojo.
Give Mojo is co-founded by Karl Meinhardt, who is best known for developing an e-commerce website for grocery store chain Albertsons. Give Mojo plans to extend its sports social media platform into other arenas, including politics.
Give Mojo is optimized for mobile web browsers, but not distributed as an application. It works with IE9, or the latest versions of Firefox, Chrome, or Safari.
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