LAFC scores technology hat trick at Banc of California Stadium

Banc of California Stadium, the new home of the Los Angeles Football Club. Credit all photos: Terry Sweeney, MSR (click on any photo for a larger image)

There’s an elegance to the advancing striker – the foot work, feints, arc of the kick – as they target the opponent’s goal. For the Los Angeles Football Club, that elegance gets reflected back in its newly christened home field, Banc of California Stadium, with its graceful lines and minimalist design, plus visibility and a connection to the field rivaling venues half its size.

LAFC, one of Major League Soccer’s newest expansion teams, had a particular sort of experience in mind for fans inside the venue, with its capacity of 22,000. The steeply pitched stands create an intimate sporting and entertainment space. Multiple clubs, suites and concession areas are there to satisfy food and beverage desires. Team owners were equally adamant about having top-notch technology, according to Christian Lau, vice president of information technology for LAFC, especially where wireless networking was concerned. The requirement was for “unprecedented coverage,” he added. “We wanted to avoid doing any retrofitting for at least five years.”

Opened in April, LAFC’s gleaming new stadium sits adjacent to the Los Angeles Coliseum (home to USC football, and to the NFL’s Rams, at least for now), replacing what used to be the Los Angeles Sports Arena. That structure was demolished in early 2016 and LAFC’s lengthy list of owners (Peter Guber, Magic Johnson, Will Ferrell and Mia Hamm, to name just a few of the sports and entertainment luminaries with a stake in the team) set the timer for April 29, 2018, LAFC’s first home game for its inaugural season.

Construction crews worked relentlessly to meet the deadline; the venue was ready one month early, thanks to good planning and construction crews putting in 16-hour days to be ready for BofC Stadium’s debut. On April 29, the gates opened and a new era had begun with the ‘hat trick’ of a fiber backbone, solid wireless coverage and an advanced app strategy.

The optics of LAFC networking

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No doubt where you are at. Welcome to LA… FC.

The foundation for LAFC’s networking is a gigabit passive optical network (GPON) backbone with two chassis, plus fiber links from two service providers, AT&T and Crown Castle. The stadium backbone is 10-Gbps fiber with 100-Gbps dark fiber in place, Lau explained. LAFC is one of just a few sporting venues using GPON, along with Mercedes-Benz Stadium in Atlanta, and Texas A&M’s Kyle Field in College Station. Perhaps not coincidentally, the technology contractor for all three projects was IBM.

Wi-Fi was an obvious requirement for BofC Stadium; back-of-the-house networks support ticketing processes at the gates, along with POS applications and LAFC administrative needs. Fan-facing Wi-Fi (“LAFC Guest”) blankets the venue with 487 access points; Lau’s leaving open the door to add more APs as requirements dictate. About 60 percent of the existing APs are installed under seats in the stands. Ruckus Networks is the Wi-Fi AP vendor and helped with system engineering and tuning.

While engineered for 70,000 users, the venue’s Wi-Fi has been averaging about 8,700 simultaneous users, according to Lau. The LAFC Guest network has no landing page since at some venues, loading times for landing pages can be long, leading to frustrated users abandoning the Wi-Fi. Users have also come to consider Wi-Fi a de facto amenity, so LAFC wanted to ensure its guest Wi-Fi network was easily and quickly accessible, Lau said.

The DAS details

On the cellular side, LAFC called on wireless services and engineering firm Mobilitie to pull together the distributed antenna system (DAS) for BofC Stadium. The venue’s DAS network consists of 25 zones powered by Ericsson gear; there are 160 antennas and over 7 miles of cabling to handle nearly 1.5 million square feet of DAS coverage.

Wireless gear covers the concessions areas

All four of the major wireless carriers — AT&T, Verizon, T-Mobile and Sprint – have signed up for BofC’s DAS network. Verizon was on air for the first game; Sprint was scheduled to fully integrate into the DAS network by the end of June, according to Stephanie Gray, senior director, wireless coverage solutions for Mobilitie.

LAFC was looking something transformative in its use of technology that would set BofC stadium apart from other stadiums, Gray told Mobile Sports Report. LAFC wanted seamless wireless especially in transition zones, part of strict requirements for the DAS network.

“They wanted a high percentage of coverage throughout the venue, particularly where people are using SeatGeek and wireless/paperless ticketing at the gates,” she explained. “We needed optimum coverage that could handle the stadium under load.”

Mobilitie brought engineering know-how to deal with the inevitable onsite quirks unique to every venue. In the case of BofC Stadium, the overall design aesthetic is modern and slick. The ceiling materials in many parts of the stadium – clubs, suites and some concession areas — are sheathed in metal, which presents an RF propagation challenge for RF, reducing signal strength.

On-field DAS coverage was also challenging, according to Jamie Witherspoon, director, technical solutions, for Mobilitie. Antennas had to be mounted on stadium trusses before the trusses were craned into place, an unusual technical cart-before-the-horse process. The reason? Cherry-picker equipment couldn’t be on the field or its freshly laid sod to adjust DAS antennas. In addition, Witherspoon reported lots of negotiations with the architecture firm, Gensler, to ensure the DAS antennas were as unobtrusive as possible and to preserve the stadium’s design aesthetic.

“With DAS, we’re more accustomed to building out a pre-existing venue, coming in after the fact,” Witherspoon explained. “This was brand new construction, so we had to work around multiple construction teams.”

Bandwidth snapshots

Mobile Sports Report put the fan-facing Wi-Fi and DAS to the test at BofC Stadium’s opening day, a match between LAFC and the Seattle Sounders. We sampled upload and download speeds around the stadium using the Speedtest app to measure performance. All our tests are only from Verizon’s services inside the venue.

Underseat mounts for Wi-Fi

In general, the BofC wireless services appear well engineered and cover the stadium’s common areas effectively. As to be expected, bandwidth performance was higher in the areas around the suites and clubs, where Wi-Fi downloads clocked in anywhere from 12.38 Mbps in the Sunset Loge on the west side of the stadium to 15.26 Mbps in the Founder’s Club. Wi-Fi upload speeds came in at 63.92 Mbps and 71.94 Mbps, respectively, the highest speeds measured in our tests at BofC Stadium.

Verizon’s DAS wasn’t as fast as the guest Wi-Fi. Highest DAS download speed at the south concessions was 37.67 Mbps; Section 123 on the southern side of the bowl came in at 35.43 Mbps. Highest upload speed for DAS service was 21.42 Mbps in the southeast concession area, followed by 20.92 Mbps around the southwest concessions.

A couple areas were less robust from a wireless bandwidth perspective. The DAS performance in the concession area outside the Figueroa Club on the east side of the stadium measured 9.4 Mbps download/10.97 Mbps upload; guest Wi-Fi in the west concessions area came in at 8.58 Mbps/1.93 Mbps, while Wi-Fi in the south concession wasn’t much better at 8.27 Mbps/1.98 Mbps. But generally, the guest Wi-Fi outperformed Verizon’s DAS and most Wi-Fi download/upload speeds were in the double-digits of megabits per second.

Prepping the LAFC app

LAFC worked with mobile integrator Venuetize to build out the team’s app, using the MLS team app template as its foundation. As a new team and one that started its season with a succession of away games, there was no reason to have stadium-based features in the app’s first iteration, said Lou Fontana, vice president of project management for Venuetize. The earliest iteration of the LAFC app concentrated more on content pieces, followed by the BofC Stadium-specific features.

LAFC’s app features both mobile ticketing and a sophisticated digital wallet for making onsite purchases for food or team merchandise. LAFC’s Lau volunteered that the organization is looking to have totally digital ticketing by 2019 – no paper, no PDFs to print out. Venuetize did some backend integration with payment processing partner Vantive; the ticketing part of the app works with ticket marketplace and aggregator SeatGeek.

Wi-Fi APs point down from the rafters

The LAFC app also uses and artificial intelligence-powered chatbot named Otto to help with stadium info, developed by Satis.fy. A future iteration of Otto will take it out of the Web’s view and make it a native view, incorporating elastic search. “That will enable fans to ask about players and the team schedule, and will replace search function in the app,” Fontana said, adding the upgrade could come sometime this summer.

The current version of the app has video, served up from MLS’s site. Immediate replay is something Venuetize will work on with LAFC. “When is the video content source available? That’s an issue,” Fontana said, adding that scoring plays make it out of the MLS server within about 25 minutes. While Venuetize could take that content and make it native, it’s not a top priority for the team at the moment.

BofC Stadium has installed Bluetooth beacon technology. “We haven’t gone through process of dialing in beacons, but wayfinding and navigation are on the list” for the LAFC app, Fontana said.

The integrator is also looking at GameChanger MVP, an augmented reality game developer, for a scoreboard game to fold in. “AR gaming will be the next interesting thing” for sports apps generally, according to Fontana.

Successful opener for LAFC at Banc of California Stadium in Los Angeles

Banc of California Stadium looks over downtown Los Angeles on its opening game day. Credit all photos: Terry Sweeney, MSR (click on any photo for a larger image)

First you heard the booming bass of drums, then came the chanting of thousands (“FC!…LA!…FC!”). You may not see the Banc of California Stadium at first, but this aural GPS guides fans toward Major League Soccer’s newest venue, which opened April 29 with expansion team Los Angeles Football Club. With a final price tag of $350 million (~$100 million over its original budget), the stadium is the most expensive for a soccer-specific venue.

First things first: The Ruckus-based Wi-Fi and its 500 access points functioned beautifully, as did the DAS network that Mobilitie helped engineer – more on that in our upcoming summer STADIUM TECH REPORT issue next month.

The freshly minted wireless infrastructure ensured attendees on opening day could Instagram the U.S. Navy paratroopers landing center field, trailing colored smoke out of their heels (black and yellow/gold, LAFC’s colors, of course). Or the surprise appearance of comedian Will Ferrell (who also owns part of LAFC), balancing a hooded bird of prey on his wrist. Olly, LAFC’s mascot, then hopped to the arm of its usual handler who released the falcon, thrilling the crowd with its gliding and swooping, completely unfazed by 22,000 fans and their cheers.

But for sheer endurance, raucous fans in the north stands put on the biggest show, beating drums, waving flags (Brazil, Argentina, Portugal, to name a few), and singing fight songs. The drummers kept things lively throughout the game, even if they were occasionally obscured by the yellow/gold smoke bombs set off at strategic moments.

A blazing open to the LAFC’s new home.

At regular intervals throughout the inaugural game against the Seattle Sounders, the feeling was less southern California and more like one of South America’s soccer stadiums.

The stadium is well named, if only because it has the sound and spirit of a giant cash register. Multiple establishments – Founders Club, Sunset Deck, Field Level Club, Figueroa Club, Directors Lounge – ensure no one goes hungry or thirsty. Luxury suites fill in the gaps. Down on the main level, LA’s tastiest eateries (tacos, barbecue, Korean, shawarma, coffee, craft beers) have outlets and the lines were long on opening day. There are also the obligatory team merchandise and souvenir stands and season ticket vendors.

Making money is one goal for LAFC, but so is winning games. LAFC triumphed in its debut home game 1-0, thanks to a free kick by team captain Laurent Ciman. That’s an auspicious start for MLS’s newest franchise and its shiny newest stadium.

Video boards are big at Banc of California Stadium

Steep seating pitches and sun screens make this stadium fan-friendly

The entry to the newest stadium in the MLS

Cranes, dust dominate Los Angeles venue sites

Three Los Angeles-areas venues are under construction for soccer, football and the 2028 Summer Olympics.

Workers install turf at the Banc of California Stadium (click on any photo for a larger image)

Between the cranes, earthmovers and swarms of fluorescent vests, you’d be forgiven for mistaking the Los Angeles basin for a construction zone. Sporting-wise, there are three construction zones, including a new stadium for a Major League Soccer latest expansion franchise, the venerable Coliseum gets a much needed renovation, and a bling-y NFL stadium starts to emerge from the silt of the Angeles alluvial plain.

Construction or renovation plans for all the venues were underway before the International Olympic Committee awarded the 2028 Summer Games to Los Angeles last fall; all three venues are expected to host Olympic events in a decade.

Banc of California Stadium opening this April

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Let’s take them in the order they’re expected to open. In its inaugural season, Major League Soccer’s newest franchise, Los Angeles Football Club, is moving with speed and efficiency to make sure the Banc of California Stadium is ready for LAFC’s first home game April 29.

The 22,000-seat venue features steep stands (35-degree angles), with no seat more than 135 feet from the playing field. IBM was tapped to handle the stadium’s technology requirements in October 2016; Ruckus supplied the access points for the new stadium, according to Christian Lau, LAFC’s VP of information technology. About 500 APs will blanket the stadium with Wi-Fi; Lau told Mobile Sports Report that number could “possibly trend higher.”

Construction at the LA Coliseum

Right next door (literally) is the Los Angeles Coliseum, where demolition began in January after the NFL’s Los Angeles Rams playoff loss to Atlanta. Located on the campus of the University of Southern California, the Coliseum is home field for both the Rams (at least til 2020… more on that in a second), and the USC Trojan football team. The Coliseum has already hosted opening ceremonies for two Olympiads and is poised to do the honors again.

Coliseum upgrade means fewer seats, more Wi-Fi

In the meantime, construction crews are working 16 hours a day, six days a week, according to Derek Thatcher, IT manager at the Coliseum and an employee of USC, which oversees and administers the venue for Los Angeles County. This is the eighth renovation of the 97-year old venue; in addition to making the bowl ADA-compliant, this latest upgrade will add more aisles and larger seats, reducing capacity from 93,607 to 77,500.

New Wi-Fi is also part of the renovation plan; no word yet on which vendor will supply gear, though Mobilitie donated Aruba APs last year for use in the student section and elsewhere in the bowl.

About half the Coliseum’s $270 million renovation will be done during this year’s football offseason; a new field and refurbished seats will be ready for the Rams and Trojans by late summer. Remaining construction and upgrades will be completed in the 2019 offseason, according to Coliseum officials.

Meanwhile, 9 miles southwest of USC in the LA suburb of Inglewood, the arcs of a bowl for the Los Angeles Sports and Entertainment District at Hollywood Park
are taking shape. Construction crews broke ground in late 2016 to transform a 300-acre site into a gleaming new sporting destination. The $2.6 billion complex will be shared by the Rams and the Los Angeles Chargers starting in 2020; LA Stadium is scheduled host the Super Bowl in February 2022.

With a capacity of 70,000 (expandable to 100,000), the stadium’s indoor/outdoor design and a two-sided, 120-yard oculus video display are already generating buzz. Site managers haven’t mentioned any network technology or which vendors they’re considering for wireless and other IT requirements. LA’s Olympic planning committee also reserved the option to use the stadium and the Coliseum for dual-venue opening and closing ceremonies in 2028. Using the Coliseum satisfies the Olympic purists; mixing in LA Stadium would provide the glitzy spectacle global audiences have come to expect from Olympics hosts.

Orlando City Stadium adds high-density Wi-Fi for soccer fans

Orlando City Stadium, home of the MLS’s Orlando City SC. Credit all photos: Jenna Cornell (click on any picture for a larger image)

Resilient. Connected. Reliable. Even before its new stadium opened in March of this year, Orlando City SC, the Major League Soccer franchise in central Florida, knew exactly what it wanted from fan-facing Wi-Fi.

Leading that list was networking infrastructure to support the stadium’s 25,500 capacity. The team needed to be able to deliver live streaming video to fans through the team’s LionNation app. And they wanted a way to begin collecting user info and building relationships with fans, according to Renato Reis, CIO for the club.

And with so many professional sports teams having already installed wireless infrastructure, Reis knew there was no reason to reinvent the Wi-Fi wheel. “I had the privilege to travel and interview other organizations,” he said, including the Hard Rock Stadium in Miami where the NFL’s Dolphins and the University of Miami both play football, as well as MetLife Stadium in East Rutherford, N.J., shared by the NFL’s Jets and Giants. Reis said Orlando City SC’s technology drew heavily on the experience and deployment of Levi’s Stadium in Santa Clara, Calif. “I used what I learned,” he laughed.

Paying their own way

Orlando City is barely 3 years old and played its first two seasons in the nearby Citrus Bowl, now called Camping World Stadium.

Under-seat Wi-Fi deployment at Orlando City Stadium.

After some confusion with the City of Orlando, Orange County and the state of Florida over money and budget for a new stadium, Orlando City SC’s ownership abandoned a public-private partnership to go its own way. Orlando City Stadium was built with private funds and opened in time for this year’s opener. Orlando City SC shares the venue with the Orlando Pride, the women’s professional soccer team.

“We had a brand-new stadium and no installed Wi-Fi, two factors that really benefited us,” Reis told Mobile Sports Report. “We planned the position of our antennas and leveraged lessons from other organizations to design something from scratch and build for the future.”

Orlando City SC had some help there. The MLS franchise partnered with managed service provider Spectrum Enterprise, a division of Charter Communications; Spectrum in turn has a longstanding partnership with Orlando City’s equipment vendor, Cisco. Together, they installed networking gear, lots of new fiber-optic cable, and the wireless infrastructure that rides atop the stadium’s 10-Gbps backbone network.

The fan-facing Wi-Fi consists of more than 550 wireless access points around the stadium, or about one AP for every 45 users. The APs are installed under seats, in handrails and on posts. “It was more of a challenge to find the right places, design-wise, for APs to keep them out of people’s line of vision,” Reis said.

Orlando City CIO Renato Reis, posing in front of some cool graffiti and below a Cisco AP.

Supporting streaming video

AP density and processing power were important considerations for Orlando City SC. With such dense coverage, each AP delivers 50-80 Mbps per user, Reis said. That ensures that users of the team’s LionNation app enjoy high performance when using its streaming video capability; users posting to social media or checking email also get faster throughput, he added.

That sort of performance is essential, especially for users of the premium version ($8.99) of the LionNation app. In addition to live-streaming video, premium members get access to behind-the-scenes content, as well as 10 percent discounts off food, drink and merchandise purchases (and points for every dollar spent). They also get priority access to post-season tickets and single-game tickets.

Spectrum helped with the stadium’s engineering and remains active in day-to-day management, said Reis. Spectrum performed three rounds of Wi-Fi tuning and collecting data to see where usage was greatest. No surprise: Entry gates and concession areas, according to Reis. They then made adjustments, repointing APs where needed, thus ensuring bandwidth is available where it’s needed most.

Orlando City SC has also been testing wireless food ordering in one stadium section with 1,500 users since the beginning of the year. “The challenge there isn’t technology but rather logistics,” Reis explained.

Screenshot of the Orlando City app

The team is planning to extend the capability more broadly, but needs more experience to help decide how to proceed. “We’ll probably run the test for the rest of the season and make changes next year,” he said.

Reis’s biggest challenge for the moment is encouraging Wi-Fi usage – and also persuading users to register if they’re not on the app. Even with Orlando City Stadium’s Wi-Fi coverage, most users will stick to cellular (the stadium’s DAS network is serviced by AT&T, Verizon T-Mobile and Sprint), he said.

“The problem I’m trying to solve is who is at the stadium,” Reis explained, adding that the only information he has is that a fan bought four tickets, for example, and when they get scanned at the gates. So how to learn more? “Most landing pages are boring,” he laughed; still, he’s considering offering different incentives for Wi-Fi users to check in.

“Can I loyal-ize you so I can learn what you like, what offers are more appealing, what you enjoy and don’t?” Reis asked. That’s a primary challenge for most sports teams, entertainment companies and ecommerce entities. Luckily for Reis and the Orlando City SC, he’s got the bandwidth, backbone and people resources to learn more about fans and build those relationships going forward.

Mobilitie brings interim Wi-Fi to L.A. Coliseum

The Los Angeles Coliseum is home to the NFL’s Rams and the University of Southern California. Credit all photos: Terry Sweeney, MSR (click on any photo for a larger image)

Previously reliant solely on DAS coverage, the Los Angeles Coliseum added Wi-Fi coverage last November in the student section – about 7,500 seats on the bowl’s east side – thanks to a donation of equipment and labor by Mobilitie.

The wireless services provider is also in the process of adding Wi-Fi to two sets of club suites — behind the southern end-zone and on the deck of the Coliseum’s iconic peristyle. These are used by fans of the Los Angeles Rams, the recently relocated NFL franchise playing its second season in the City of Angels. The Rams’ new $2.6 billion stadium is under construction in nearby Inglewood, projected to be done in 2019 and ready for the 2020 NFL season.

In addition to the Rams, the Coliseum is also home field for the University of Southern California’s football team. It’s also slated to be the stadium for the 2028 Summer Olympics, playing host to the world’s athletes for an unprecedented third time.

More renovations coming soon

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Mobilitie’s generosity notwithstanding, all the fan-facing Wi-Fi at the Coliseum is temporary, according to Derek Thatcher, an IT manager for USC, which manages the Coliseum on behalf of the County of Los Angeles. Demolition at the stadium will get underway in January 2018; while much of the bowl’s structure will remain, permanent club suites will be added as will new seating and new aisles with handrails. That will translate to a reduction in bowl capacity from 94,000 to 77,500, according to USC.

Close-up of the under-seat Wi-Fi APs

The $270 million refresh was already underway before LA’s eleventh-hour entry in the Olympics sweepstakes, activated after Boston voted down a bid. The U.S. Olympic Committee has earmarked $175 million for other upgrades at the Coliseum for the quadrennial gathering of the world’s athletes – and broadcasters.

A surprise part of LA’s Olympic bid was a proposal for simultaneous opening ceremonies at two venues, Thatcher explained. Under the USOC’s plan, the visual and logistical extravaganza could be split between the Coliseum and the gleaming new NFL stadium that the Rams will share with the Los Angeles Chargers (formerly of San Diego). Though the Games are more than 10 years away, it’s unclear how the use of two venues would work logistically. But the potential wow factor of such a spectacle is undeniable.

In the meantime, Thatcher, many of his USC counterparts and busloads of subcontractors will have their hands full once the current NFL season ends early next year. Fan-facing Wi-Fi is part of the plan for the Coliseum refresh; no word on which vendors are in the running or when the university will award the Wi-Fi contract.

Another look at the under-seat AP deployment

Gaining insight for the future

The USC Trojan faithful and Rams fans at the Coliseum had been reliant on DAS from AT&T, T-Mobile and Verizon Wireless. But Wi-Fi coverage is envisioned from the gates to the concourses and bowl. The Coliseum Wi-Fi will not extend to adjacent parking lots, which are owned by the State of California, not USC, Thatcher added.

And though the equipment and service contract hasn’t been awarded yet, Mobilitie made a smart move with the interim gear it donated – Wi-Fi access points all made by Aruba (now owned by HP Enterprise), the same Wi-Fi gear in use across the rest of USC’s campus. The donated network also gives Mobilitie insight to usage patterns, user habits and engineering challenges that are unique to the venue.

The Coliseum’s renovation is projected to be done by August 2019, though the facility will be useable for home games played by both USC and the Rams in the interim, according to Thatcher.

In the meantime, 166 Aruba APs will power fan-facing Wi-Fi at the Coliseum. Mobilitie installed under-seat APs; rather than drill new conduits or use saw-cuts through stadium concrete, the service provider used low-profile rubber matting to conceal the wiring. Many of the APs are also installed on angled concrete, which helps preserve storage space beneath the seats, a plus for fans and their sacks and packs.

Red Bull Arena grabs Wi-Fi by the horns

The New York Redbulls take on NYCFC at Red Bull Arena on Sunday night May 9, 2015 in Harrison, NJ.
Ben Solomon/NYRB

The New York Red Bulls have proven themselves very goal-oriented on the soccer pitch, so it was no surprise the team was equally methodical when they began a Wi-Fi upgrade in November 2016.

Teams and stadium owners like to say their technology improvements are intended to improve fan experience. The Red Bulls are no exception, but Peter Katic, senior director, IT and arena systems for the team, said there were other issues driving the Wi-Fi upgrade. Mostly, the team wanted technology that wouldn’t need to be supplemented or gotten rid of in a couple years. “We didn’t want to have to keep changing the cores or access points and doing site surveys,” Katic said. “We wanted something that would evolve with us, and after months of research we found the Cisco Meraki solution really fit the bill.”

Red Bull Arena is relatively new by sporting standards; it opened in 2010 on the banks of the Passaic River in New Jersey and seats 25,000. But the venue has never had fan-facing Wi-Fi. On the corporate side, the organization uses Aruba/Hewlett Packard for its wireless connectivity needs but keeps that network separate from fans.

A close-up look at a Wi-Fi antenna deployment, Credit: Red Bull Arena

In tandem with the new Wi-Fi installation, the Red Bulls bought Cisco switches for the entire venue’s networking requirements, and layered on the Meraki wireless gear. The new network, including 172 APs, went live this past March, Katic added.

The Red Bulls partnered with Safari Telecom for the heavy lifting part of the technology upgrade. “One of our biggest challenges was the I-beams and side beams on the sections of the lower bowl,” Katic said. Safari custom-built clamps and anchors for mounting the APs, since drilling through the beams wasn’t an option. “Safari did a great job working in subzero temperatures during the offseason, mounting this stuff and getting it activated for our first event,” an international mini-tournament, not a Red Bulls game, he said.

All the Meraki APs were mounted overhead, avoiding the extra cost of under-seat APs. “There wasn’t really a business need to mount APs underneath the seats to provide coverage to patrons, not to mention the additional resources and labor,” he explained, adding that Red Bull is a company that values aesthetics. “We’re a premium brand… even the color of the AP really fit into the stadium aesthetic.”

Red Bulls fans like iPhones

Editor’s note: This profile is an excerpt from our latest STADIUM TECH REPORT, our Summer 2017 issue that has in-depth profiles of network deployments at the Atlanta Braves’ new SunTrust Park, the Colorado Rockies’ Coors Field, and even a profile of a new Wi-Fi network for Westfield Century City Mall! DOWNLOAD YOUR FREE COPY of the report today!

The Red Bulls are already taking advantage of the Wi-Fi system’s native applications – things like analytics; total data downloads and uploads; identification of device types used by patrons as well as the websites they visit.

Another Wi-Fi AP deployment

“Facebook seems to be the king here, but fans are also on YouTube, Snapchat and Twitter,” Katic said. More than two-thirds of fans — 68% — use iPhones. “That’s an interesting statistic, especially for the app, which will need to be optimized for the iPhone,” he added.

So far, the highest number of connected users for a single game has been 3,200, with a peak rate of 2,400 simultaneous users. The arena’s Wi-Fi system is engineered with a take rate of 40 percent, and fans are getting upload and download speeds ranging from 40 to 80 Mbps during events, according to Katic.

“We’re always tweaking it, but the Wi-Fi performance has been better than we expected,” he said. At a recent match, fans downloaded about 490 GB of data and uploaded approximately 145 GB, according to figures Katic pulled off the Meraki dashboard, which he judged easy to use. “You don’t need to be an IT guru to get into the dashboard or run the analytics.”

There’s also a free API in the Cisco Meraki solution that allows the Red Bulls to add features and capabilities as needed. Though the Red Bulls haven’t tapped the API just yet, they’ve got lots of plans. “We intend to use the API for our splash page, target marketing, wayfinding, in-venue engagement, and loyalty and revenue-driving campaigns,” Katic said. “In this way, we really provide the fans what they want.”

There’s no companion app at the moment, but that’s likely to change. “We’re looking at it, but MLS is going to be launching a league-wide app for all the teams,” Katic added. It’s another smart way to build and deepen connection with Red Bull fans.

A good look at Wi-Fi deployments in the Red Bull Arena upper seating.

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