Watching Golf this Week: The British Open, and the Tiger Internet Channel debut

Screen Shot 2014-07-10 at 11.21.37 PMIn honor of ESPN fulfilling our longtime wish for continuous coverage of Tiger Woods at a golf tournament, we are bringing back our Watching Golf this Week feature. And for this weekend’s third major of the season, the British Open (aka the Open Championship) the viewing guide is easy: Just check ESPN, both on the tube and online, because the worldwide leader will give you wall to wall coverage of the action that starts Thursday morning at Royal Liverpool in Hoylake, England.

So what’s the deal with the Tiger Cam? We haven’t interviewed anyone at ESPN but it’s easy to see how this idea came about: With Eldrick finally returning to the pro golf majors scene for the first time this year after back surgery, there is an incredible amount of pent-up Tiger interest. Still easily the biggest draw in golf — just go to any tourney he’s in and watch where the crowd goes — Woods is an even bigger interest item this week, with everyone wanting to see if he is A) recovered enough to play competitively, and if so, B) if he’s good enough to start the Nicklaus majors-hunt in earnest.

While ESPN will most certainly cut to Woods whenever possible during normal telecast coverage, the idea of putting a camera on Woods only and using ESPN3, one of the company’s “Internet channels” to show streaming coverage is a masterstroke. Not only will you lure in potential “casual” viewers who might not give a hoot who Martin Kaymer is but who will watch Woods, you will also likely get golf nuts doing the two-screen dance, with the TV on the regular coverage and a phone, tablet or laptop following Woods. At the very least it’s a great experiment and one we expect will be copied (at least we hope so) in other sports, soon.

But while you might not want be so fired up to watch something like a “quarterback cam” or a “third baseman cam,” individual player coverage in things like golf tournaments is a perfect idea. In fact, most online golf efforts for the majors over the past few years have had “featured group” channels online, where they follow attractive pairings throughout a round. This is not really much different except for the focus on Woods, which some will no doubt say is unworthy, since Woods is only a single player, he’s not bigger than the game, blah blah blah. Tiger fans get it, and will (I predict) turn out in the millions to watch every shot he takes over the weekend. Here’s hoping for Tiger, ESPN and for golf that the cams stay on through Sunday. Plus you can watch it mobile, via the WatchESPN app. Good on ya, ESPN.

There will, of course, be other stories from Liverpool, including whatever magic defending champ Phil Mickelson can conjure, and whether or not we will see Major-winning Rory McIlroy finally fulfill his Open dreams, or whether he’ll continue to sputter in the big events. If I could I’d bet a few pounds on American Ricky Fowler, who has been steadily doing well in majors this year. Is this his breakthrough event? Are the British ready for an all-orange winner on Sunday? Or will Sergio Garcia finally come through? It all gets underway Thursday, and for once we’ll have a way to watch and see exactly everything that Tiger does.

BONUS: Doug Ferguson penned an excellent, technically correct article about Wi-Fi at Royal Liverpool. Hello Augusta, can you hear me now?

THE OPEN CHAMPIONSIP

ESPN COVERAGE
This is long, but worth it… what follows is the entire ESPN lineup of content from The Open (all times U.S. Eastern):

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FACEBOOK PAGE
Get yourself close to the Claret Jug at The Open’s Facebook page.

TOP TWITTER FEEDS TO FOLLOW
The Open’s own Twitter feed.
Geoff Shackelford — well known golf writer. If you’re not following Geoff you are missing the online boat.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend.
Doug Ferguson is the lead golf writer for AP. Good Twitter insights that often aren’t part of your wire-service lead.

TOURNAMENT APP
One of the better event apps, the Open’s App has everything you want in a handheld device app. iPad, iPhone and Android, even Windows. You will still need the ESPN contract to view live video, though. Still, well worth the download especially for the Thursday-Friday times when you may be at work.

WHAT’S THE COURSE LIKE?

Everything we’re reading says that Royal Liverpool (aka Hoylake) will play much differently than it did back in 2006, when Tiger did his 1-iron stinger thing, hitting only one driver all weekend en route to victory. According to an AP story today Tiger says the greens are soft, which might mean that American players unused to links golf might have a better chance. To us, it really doesn’t matter which course they use for the Open Championship. We’re so tired of TPC layouts by this time of the year that basically anything links-like is a refreshing slap in the face, like an ocean breeze. Fore, gentlemen.

WHO WON THIS THING LAST YEAR?

C’mon, do you need to ask? HEFTY!

FEDEX CUP LEADERS
1. Jimmy Walker, 2,322 points
2. Bubba Watson, 2,135
3. Matt Kuchar, 1,725
4. Dustin Johnson, 1,701
5. Jordan Spieth, 1,636

WORLD GOLF RANKINGS
1. Adam Scott; 2. Henrik Stenson; 3. Justin Rose; 4. Bubba Watson; 5. Matt Kuchar.

And… for those of you late risers who miss the Open coverage, don’t forget to watch Annika take on Michael Jordan and John Elway in Tahoe at the American Century Classic:

AMERICAN CENTURY CLASSIC TV
Friday, July 18 — NBC, 4 p.m. — 7 p.m.
Saturday, July 19 — NBC, 3 p.m. — 6 p.m.
Sunday, July 20 — NBC, 3 p.m. — 6 p.m.

ESPN to make ‘TigerCam’ idea come true: ESPN3 will live-stream Woods’ British Open rounds

Call me a visionary. Call me media-savvy when it comes to golf. Go ahead. Because it was almost 2 years ago that I asked why some broadcaster couldn’t tee up what golf fans really wanted — 24/7 coverage of Tiger Woods. And now, ESPN is doing just that for the upcoming British Open, live-streaming every round that Tiger will play on its ESPN3 Internet channel.

Like the very successful Megacast of the most recent BCS Championship game, I think ESPN’s decision to offer one of its many outlets as all Tiger, all the time, is brilliant. I’ll even go out on a limb here and predict that for the first 2 days of the tournament, the ESPN3 Tiger feed will outdraw the regular ESPN coverage. OK maybe not but it will be huge, and it will set online golf watching records — I’ll bet a virtual pint of warm ale on that.

Say what you will about Woods as a person, and call him washed up as a golfer. There is still a huge army of people who, whether they are Tiger fans or just Tiger followers, find him so far more compelling than any other pro golfer currently playing that they would watch him playing mini-golf before they watch, say, Zach Johnson or Brendt Snedeker.

No offense guys. Your results show you’re outstanding golfers. But when it comes to professional golf, there’s nobody currently active who moves the needle like Woods — not even Phil Mickelson, who is also a tremendous golfer in his own right. But have you watched Phil play? A lot? It’s an exercise in pain, most of the time. When will Phil crack is a much different show than the Tiger show. And it’s a brilliant move by ESPN, because nobody can claim they are shirking other coverage just to show Tiger. That’s the beauty of multiple streams from the same event… and let’s hope this is just the first of many such experiments. Bravo, ESPN!

ESPN continues to ramp up cricket coverage

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Just a few weeks ago ESPN announced that it would be carrying the biennial 2014 ICC World Twenty20 Cricket Championship across multiple platforms and the network has now added additional coverage to its lineup.

Next up is the India Professional League (IPL) cricket which comes to the sports giant via a deal with Willow TV that gives ESPN exclusive digital rights to the matches in the US, which the network will be making available on ESPN3.

The broadcasts will start on April 16th and run through the end of the season on June 1 and will include pre- and post- game coverage as well as the matches themselves. The pre and post game coverage will also be available online and to mobile platforms via ESPNcricinfo.

The deal will result in ESPN3 showing seven “Game of the Week” matches as well as both IPL semifinal matches and ESPN can show unlimited highlights from those events. It also has limited access to select highlights from all of the other IPL matches played during the season.

While not all of the matches will be made available a number of them will be able to be viewed across the spectrum of platforms that are reached by ESPN3 that includes smartphones and tablets by using the WatchESPN app. It can also be streamed to a television using a variety of platforms using ESPN on Xbox LIVE to Gold members, Apple TV, Roku and Amazon Fire TV.

ESPN published some numbers from its ESPNcricinfo site and I was surprised at how popular it has become. According to the network it is among the five most visited single sport digital sites. It was founded in 1993 and acquired by ESPN in 2007. Its mobile presence is huge with 141 million visits and 2 billion minutes of time spent on the site each month.

Hopefully this move will turn into a ratings success for ESPN and so encourage it and its rivals to both promote more international sports as well as make them available to the digital world where increasingly fans are using mobile devices to follow their favorite teams and sports.

ESPN to live stream Cricket Championships

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While the average American may only know of cricket as a game that some say partially evolved into baseball it has a huge worldwide following, particularly in parts of the British Commonwealth where England helped establish the game when it ruled a vast empire.

For fans of the game ESPN will be presenting the biennial 2014 ICC World Twenty20 Cricket Championship as a multiplatform broadcast so that viewers can follow the event on a wide variety of formats including old fashion broadcast television.

The tournament will be covered live from Bangladesh on ESPN3 and will be available to any fan that also subscribes to an affiliate’s video or Internet service so that users can watch online at WatchESPN as well as streamed on televisions through ESPN on Xbox LIVE to Gold members, Apple TV and Roku. All of the matches will be broadcast live.

The broadcasts will start with coverage of the India vs Pakistan match on March 21st and will end with the championship round on April 6. The championship will also be broadcast on ESPN2. If a viewer misses a match the games will also be available for a short time after their conclusion on ESPN3. Select highlights will be available after the tournament on ESPN TV On Demand. Also included will be the ICC Women’s World Twenty20 semifinals and final will also be delivered live on ESPN3.

The network’s ESPNcricinfo.com site will also be providing extensive coverage including pre and post game analysis and in-match commentary.

DISH Network and Disney deal boon to digital sports fans

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The Walt Disney Company, parent of ESPN, has reached a long term deal with DISH Network that will open up Disney content for broadcasting to DISH customers not just for television but also across multiple digital platforms.

The deal calls for the cancellation of all legal proceedings between the two parties as well as providing content to DISH subscribers. For sports fans this means access to established sports programming such as ESPN and ESPN2.

However new or just emerging channels will also be available to fans such as the soon to be launched SEC channel and the Longhorn Network as well. The deal for the SEC and Longhorn channel also enables DISH to provide these and other programming such as WatchESPN as a live and on demand digital stream to computers, tablets and smartphones using the DISH anywhere app.

However the digital portion of the deal requires that users subscribe to DISH Networks at a prescribed level in order to receive the services. Other properties such as Disney Junior, ABC Family, Disney Channel and Fusion also fall into the broadcast, live streaming category. There will also be expanded on-demand content availability including content from ESPN Deportes and from ESPN Films.

As the digital environment evolves, and most likely expands, going forward the deal has spelled out how they can go about taking advantage of this space. It provides a structure for other advertising models such as dynamic ad insertion and advertising on mobile devices.

Overall the deal will enable approximately 14 million satellite television viewers to have access to ESPN both on their televisions and as a second screen option going forward.

WatchESPN app now supports Windows 8 devices

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Mobile users that utilize devices that run on Microsoft’s Windows 8 operating system no longer have to be second class citizens when it comes to viewing content generated by ESPN’s family of networks as there is now a WatchESPN app for their devices.

What this means in real terms is that if you have a subscription to a network that shows the network’s lineup they can have access to that includes ESPN, ESPN2, ESPNU, ESPN3, ESPN Deportes and ESPNEWS through WatchESPN.

The free app also includes the ability for users pin the app with a Live Tile that provides an instant view from the start screen that displays the top live events as well as features such as Snap functionality, a channel guide, the ability to browse by sport, access to featured live and on-demand content. ESPN Goal Line and ESPN Buzzer Beater will also be accessible when those channels are in season.

In case you are unaware of which cable and satellite video providers that do or will soon feature ESPN and so enable you to access this feature here is a short list. AT&T U-verse TV, Bright House Networks, Cablevision’s Optimum TV, Charter, Comcast Xfinity TV, Cox, Google Fiber, Midcontinent Communications, Time Warner Cable, and Verizon FiOS TV.

This is very good news for supporters of that operating system, which consistently comes in third when versions of sport apps are delivered. MLB almost always delivers a version of its numerous apps first for Apple’s iOS platform and then for Android. Others apps also tout the rival OS first and often there is no mention of Windows support.

Windows 8 had a strong fall growth spurt but has slowed while the older Windows 7 has seen strong growth in recent weeks. Hopefully this and increased support from other mobile apps will provide some much needed impetus for additional growth.

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