Philadelphia Eagles will test CrowdOptic’s Google Glass tech at Lincoln Financial Field

Indiana Pacers cheerleaders wearing Google Glass. Credit: Indiana Pacers.

Indiana Pacers cheerleaders wearing Google Glass. Credit: Indiana Pacers.

After successfully convincing several NBA teams to use its Google Glass infrastructure technology, San Francisco startup CrowdOptic has scored an NFL deal, with the Philadelphia Eagles agreeing to test the company’s wearable-device apps at their home stadium, Lincoln Financial Field.

According to a press release out today, CrowdOptic will work with the Eagles’ infrastructure provider, Extreme Networks, which brought high-quality Wi-Fi to the stadium last year.

So far, the CrowdOptic technology has been used by the NBA’s Indiana Pacers, Sacramento Kings and Orlando Magic to provide Google Glass views to stadium jumbotrons. While having such an intimate, new point of view is interesting, CrowdOptic’s technology actually goes much deeper than simple broadcast enhancement; it can also provide a “heat map” of what an aggregate of Google Glass wearers are looking at, a feature that has many possible future applications. However, it’s unclear how stadiums and arenas might eventually regulate or administer Google Glass wearing by fans, and whether or not fans will ever be able to “broadcast” their own Google Glass video views.

“We are looking forward to testing this technology and finding ways to incorporate it into our gameday presentation,” said Brian Papson, Eagles Vice President of Marketing, in a prepared statement. “Our goal is always to provide our fans with unique and behind-the-scenes perspectives through a variety of different sources and we’re excited about the potential of using Google Glass technology through CrowdOptic.”

Guest Post: How CrowdOptic is helping the Indiana Pacers and the NBA use Google Glass

Pacers GlassEditor’s note: The following post is by Jon Fisher, CEO of CrowdOptic, the San Francisco company whose technology is helping bring Google Glass views to NBA arenas. While there’s been a lot of talk about how this is happening Fisher explains the deployment in some more detail here. The feature is being used at Bankers Life Fieldhouse for today’s opening game in the Eastern Conference Finals.

By Jon Fisher, CrowdOptic

The Pacers deployed Google Glass in real time powered by CrowdOptic in every home game since it first launched against the Miami Heat on March 26, and are deploying against Miami Sunday and through the playoffs.

Former Pacer Rik Smits with Google Glass at Sunday's game.

Former Pacer Rik Smits with Google Glass at Sunday’s game.

The solution is a package of 11 Glass devices positioned at court level — worn by a variety of Pacers employees and fans (including celebrities) to contribute immersive points of view of the action. These views are seen on the arena’s Jumbotron and have included scenes like the referees deliberating from the point of view of the game announcer right in front of them. The Pacers run this solution completely on their own logistically; they hand out Glass units and the CrowdOptic software runs on a server and laptops with dashboards in the AV room and truck.

Closer images than anything else

With the Google Glass experience, fans see faces and lips move from a more immersive perspective than a traditional broadcast camera allows. And Glass isn’t simply a GoPro-like camera in these situations (Glass is a computer) as the Pacers can text through the Glass interface telling the Glass wearers when they’re broadcasting live and/or to look in a different direction if necessary to capture a desired angle using a GUI / radar interface. The Glass wearers can dynamically change their broadcasting quality (bit rate) to conserve battery life. And the Pacers just announced the capability that anyone wearing Glass in-stadium will be able to zoom into these POVs on demand and even the POVs of the Pacers’ own stadium cameras.

Jeff Van Gundy looks very Evil Empire with Google Glass on.

Jeff Van Gundy looks very Evil Empire with Google Glass on.

This is possible using CrowdOptic technology (including U.S. Patent 8,527,340) to understand when and where the Glass units are aimed in common so inferior views of the action can be discarded for quality thereby translating the noise from the 11 Glass units into manageable broadcast streams algorithmically. Glass units aimed in the same direction can also be merged using the same technology, enabling one wearer to inherit the view of another authorized wearer.

It’s this zoom capability that the Pacers announced yesterday that we think completely changes the game. Finally, CrowdOptic is the only company currently capable of broadcasting from multiple Glass units in high density simply because we were focusing on this difficult problem early. We convert the Glass Wi-Fi signal from 2.4 to 5.0 GHz frequencies, we have optimized our code for large live events and are integrated with Wi-Fi deployers SignalShare and soon Extreme Networks, and we even have a WiMAX solution.

Jon Fisher, CEO of CrowdOptic, is a Silicon Valley entrepreneur, inventor, author and economic analyst. Earlier he co-founded and was CEO of Bharosa, an Oracle Corporation company, which produced the Oracle Adaptive Access Manager. Fisheris a named inventor on six U.S. and eight foreign patents, and three U.S. and 17 foreign patents pending. Fisher is a recipient of the Ernst and Young Entrepreneur Of The Year award.

Can the NBA’s stadium networks handle live Google Glass camera views?

STR coverThe news that NBA teams are now partnering with San Francisco’s CrowdOptic to deliver Google Glass views to stadium big screens is a pretty interesting development to contemplate, on the heels of our Stadium Tech Report for Q1 2014, which looks at wireless network deployments in NBA stadiums. Done in a team-approved, controlled fashion, a few Google Glass streams could be pretty interesting. But CrowdOptic’s capabilities, as I understand them, are much bigger, and could theoretically allow for fans to see what other fans are seeing, if both are wearing Google Glass. The question we have for that latter idea is: Can the stadium networks handle all that traffic?

A good place to start to figure out the answer to that question is by downloading our Stadium Tech Report for Q1 2014, available free right now from our site. The 35-page PDF report delivers a capsule profile of each and every NBA team and whether or not it has Wi-Fi and DAS services in its stadiums. In our research we found Wi-Fi to be almost universal, with 79 percent — or 23 of 29 NBA facilities — all having fan-facing Wi-Fi. There is also a DAS (Distributed Antenna System) for enhanced cellular in almost every arena, and the ones that don’t have it are either installing it now or plan to soon.

But can those networks handle a crowd of Google Glass wearers, all broadcasting video of their court views? A good question for the next report, maybe. But you’ll need to know what the current network deployment situation is first, so… DOWNLOAD THE REPORT!

Has CrowdOptic found its niche with Google Glass and the NBA?

Screen shot of Google Glass footage from Indiana Pacers practice. Credit: Indiana Pacers

Screen shot of Google Glass footage from Indiana Pacers practice. Credit: Indiana Pacers

While we’re still far away from knowing whether or not wearable devices will really take off, the integration of personal-view video into stadium situations seems like a quick win. And San Francisco-based CrowdOptic appears to be ready to benefit from the latter idea, as its technology is being used in a couple announced deployments where Google Glass is being used to bring interesting video looks to big-screen displays in NBA arenas.

Both the Indiana Pacers and the Sacramento Kings have been using Google Glass to bring “personal” video views to the big screens in their arenas recently. Though players haven’t yet worn Google Glass during an actual game, in Indianapolis the wearable technology and its built-in camera was used to provide video feeds from a practice, as well as game-day views from cheerleaders and from a courtside PA announcer’s seat.

CrowdOptic, which had previously developed a unique mobile-device triangulation technology (which it somewhat unsuccessfully tried to market as a security or analytics-gathering tool) has seemingly found a perfect fit with Google Glass. According to a partnership announcement made with Wi-Fi gear and software provider Extreme Networks last week, CrowdOptics’ technology is helping weed out the best views from the devices to produce a watchable video stream.

This paragraph from the CrowdOptic press release with the Pacers actually describes it pretty well:

Another Google Glass view from an Indiana Pacers practice. Credit: Indiana Pacers

Another Google Glass view from an Indiana Pacers practice. Credit: Indiana Pacers

“The experience will be powered by CrowdOptic, a software platform which analyzes the real-time Google Glass feeds and curates them by their subject matter and quality, exporting only the highest quality live footage to the scoreboard. CrowdOptic’s ability to analyze where mobile and wearable devices are aimed allows future opportunities, such as optimizing in-seat arena services or providing fans the option to control their own broadcast.”

According to a recent Fortune Business article, CrowdOptic is charging NBA teams $25,000 per deployment, but some of that arrangement may change with the new Extreme partnership. Some new deals with additional NBA teams are also expected to be announced soon.

What will really be interesting to watch from a stadium technology perspective is how Google Glass use, for both team-approved activities as well as casual fan use, will affect things like in-stadium networks. Though our recent Stadium Tech Report for Q1 2014 found that most NBA stadiums already have fan-facing Wi-Fi, few seem ready for advanced applications, especially high-bandwidth generating ones like streaming Google Glass videos. What’s also unclear is how NBA broadcast rights may or may not affect the ability of teams or fans to record or stream live action via technology like Google Glass. Add another item to the stadium IT department and team legal department to-do lists!

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