Time for The Masters — the best digital experience in sports

Gary Player (R) congratulates Jack Nicklaus after Nicklaus' hole in one (Sam Greenwood/Augusta National)

Gary Player (R) congratulates Jack Nicklaus after Nicklaus’ hole in one (Sam Greenwood/Augusta National)

There’s no small bit of irony in the fact that The Masters, one of the few places left on earth where you absolutely cannot carry a working cell phone, offers perhaps the best digital experience in all of sports. I’m biased, because I like golf and like the tradition and history of the Masters competition, but I would challenge you to find another event, team or league that offers the breadth and depth of the online/mobile experience brought forth by The Masters, CBS and IBM.

With live competition beginning Thursday morning, I’m not worried that I won’t be next to a TV set for the excellent, mostly commercial-free broadcast (Thursday-Friday on ESPN, Saturday-Sunday on CBS). That’s because if I am online or on my phone I will have access to no fewer than five different live feeds from Augusta, including featured groups as well as focused coverage on “Amen Corner,” the classic stretch between the 11th and 13th holes of the famed Augusta National course.

What makes the online and mobile experience so good? Production that parallels the TV broadcast, for one. No need for cable contract authorization, for another. That The Masters is like Harvard with its endowments — and as such doesn’t need to pander to advertisers — is nirvana for all golf fans, but especially so for those of us who watch a lot of sports action these days online. While TV commercials are easily endured (or muted, or skipped) it seems of late that broadcasters are doing their best to reclaim eyeball turf online, by subjecting digital viewers to more and more invasive ads.

During the recent NCAA Men’s Basketball Tournament there was a lot of praise for the online product, but nowhere did I see anyone report the fact we found out — that when you were watching online or on your phone, during commercials the Turner/NCAA folks kindly blocked your ability to mute the sound on the screen controls. On my phone during the great regional game between Kentucky and Notre Dame I also saw a small button with a Pizza Hut logo remain on the left side of the screen during play. You would never try that on a broadcast offering, but for many events it seems OK to smack the online viewers around for any profit possible.

During the Masters, that’s not happening. (Or at least it didn’t last year! Hope I’m not jinxing things.)

Anyway — when play starts Thursday just go to Masters.com or download the app, watch away and see if you don’t agree. If there’s another online experience that’s better, I’d like to hear about it.

BONUS: Watch the Golden Bear back one up for a hole in one during the par 3 contest.

Masters sets big-event standard again for streaming video, with multiple online and app choices

Screen shot of The Masters iPhone app. Credit: The Masters

Screen shot of The Masters iPhone app. Credit: The Masters

We’ve said it before, and we’ll say it again: No big sports event does online video as well as The Masters. And this year’s version, which begins Thursday April 10, is no different with five channels of online action available both at CBSsports.com and at the Masters.com site. Live video and other features will also be available through the free Masters apps for iPhones, iPads, iPod Touch, and Android-based phones and tablets. Mind you, this is all on top of the extensive live TV coverage, which is also the best for any major sporting event simply because of the lack of commercials.

HERE IS THE FULL MASTERS TV AND ONLINE BROADCAST SCHEDULE FOR THE ENTIRE MASTERS WEEK

Even with Tiger Woods missing this year’s Masters due to recent back surgery, there’s still plenty to like about this year’s field and with Tiger removed from the equation maybe some other golfers will get more time to shine in the spotlight. But seriously, if you can’t get your fill of live golf action next week you’re simply not trying. The online part, which we like best, will have five different channels, four of which are truly live on-course action, plus one from the range with the usual talk-show type analysis and blah blah blah.

But the action channels are mesmerizing: One will focus on “Amen Corner,” the stretch of holes 11, 12 and 13 that may be the best three-hole sequence anywhere; another channel focuses on holes 15 and 16, which would be signature holes at maybe any other course other than Augusta. The third and fourth channels will simply focus on “featured groups,” following top groupings of players over the last 9 holes each day. If you’re an addict like I am you will be sitting with your laptop on the couch, watching ESPN coverage Thursday and Friday which you supplement with the online stuff.

We tracked down some of the infrastructure that makes the Masters online tick a couple years ago, and we can only imagine how it’s grown since. The good news is, the team of The Masters, IBM and CBS seems to have this thing nailed down, and truly we can’t wait for what is usually the best weekend of online sports-watching anywhere.

Watching Golf this Week: The Masters, AKA Tiger’s Revival

masters skedLet’s get the basics out of the way first. You want to know when to watch the Masters, right? It’s easy. TV coverage Thursday and Friday is on ESPN, 3 p.m. to 7:30 p.m. Eastern time, both days. On the weekend it’s CBS, 3 to 7 p.m. Saturday, 2 to 7 p.m. Sunday.

Online: You can’t go wrong. We have already said we think the Masters coverage is not just the best in golf, but the best online coverage of any event, anywhere. We have CBS and IBM and AT&T to thank, but mostly it’s because the Masters calls its own shots. So they’re not concerned whether or not online will take away from TV ratings. Like the Honey Badger, the Masters doesn’t give a you know what.

CBSSports and the Masters sites will both show live video, and you can even watch the ESPN coverage simulcast on WatchESPN. Here are some handy links:

HERE IS THE MAIN MASTERS COVERAGE LINK.

HERE IS THE MAIN CBS MASTERS PAGE.

HERE IS THE CBSSPORTS LIVE ONLINE COVERAGE PAGE.

If all else fails, go to the Masters.com page, find the mobile device apps for iPad, iPhone or Android and download. You know the drill. Be thankful that the Masters is the best, bar none, sports event for sports fan viewing. We are talking minimum commercials, multiple alternate views online, experienced crews who aren’t doing this for the first time… there is the occasional weirdness like the Butler Cabin stuff but unless this is your first time watching you have already embraced all that as part of the Masters lore and lure. So on to the actual tournament preview:

It’s Tiger’s to lose.

If you look at it from a purely unemotional standpoint — so far this season Woods has been destroying the fields on courses he knows well. Torrey Pines. Bay Hill. Augusta is another one of those multiple-win places, where he announced his plans to not just win but to posterize the rest of the Tour, back in 1997. If you watched that tournament, like millions of us did, it changed you as a golf fan.

Even as Woods struggled the past few years, he was surprisingly competitive at Augusta: Since his last green jacket in 2005, here is how Tiger has finished: 3rd, 2nd, 2nd, 6th, 4th, 4th, and then 40th last year. Those results are a career for most of the stiffs on Tour; so now that Tiger is back in form (especially on the greens) how can he not win?

In terms of work ethic, physicality, smarts — he has the whole package, something nobody else has. What is missing… is the mojo.

Majors are all about psychological pressure. What Woods showed last year is that he is susceptible to it. He didn’t use to, but now — he cracks. He’s the closer who can’t close anymore, Mariano Rivera without the cut fastball. He fooled us all, even the best: Sports Illustrated’s Alan Shipnuck, best golf beat writer out there, wrote this after the first round of the U.S. Open and probably still regrets it.

What Shipnuck thought — what we all thought — is that the Tiger of old had returned. On Thursday it looked like Woods had it wired again, like he was the GOAT. Then on Saturday he looked like a club member, complete with the hospital shoes. Timid. Afraid. The same thing happened at the British Open — on Sunday there was Woods trying to play smart golf while Ernie Els smoothed his way to the kind of major Tiger used to clear off the table. And then at the PGA the whole golf world ran into the Rory McIlroy buzzsaw, which is awesome to see whenever it flits into focus.

Rory, Phil, or some unknown ready to rise up like Bubba Watson or Charl Schwartzel… there are a hell of a lot of good golfers on Tour now, with what looks like a much higher level of overall play than when Tiger broke in back in the ’90s. And the hype on golf has ramped up too, making all the tournaments that aren’t majors a beta release.

Golf fans and even casual sports fans get it — the Masters is one of the times of the year we need to pay attention, and we will. Majors are about history. Lore. They are player-defining moments. For many of us, there is no doubt that Tiger Woods is the greatest golfer to ever play the game. But until he gets past Jack Nicklaus’ 18 major wins, Tiger knows he can’t legitimately make that claim himself. Nicklaus, as great a student of the game as any, publicly says Tiger can beat his total. Then he adds: But he’s got to go out and win them.

And that’s what a lot of golf fans want to see. They want to witness the greatest, at the top of his game. I think that second chapter starts this weekend — I can see Woods blowing everyone away, just like in 1997. The intimidation factor is creeping back in, and if he gets 4-5 strokes clear by the weekend Shipnuck can go back to his early close-out predictions. But I could also see it going the way of Jim Harbaugh play-calling at the goal line in the Super Bowl… Tiger pressing too hard, staying close but never getting in a groove, and someone who doesn’t feel pressure, like… Jason Dufner? … emerging from the pack.

Enough talk. Fore, gentlemen.

THE MASTERS

(all times Eastern)
TV COVERAGE

Thursday, April 11 — ESPN, 3 p.m. — 7:30 p.m.
Friday, April 12 — ESPN, 3 p.m. — 7:30 p.m.
Saturday, April 13 — CBS, 3 p.m. — 7 p.m.
Sunday, April 14 — CBS, 2 p.m. — 7 p.m.

RADIO
SIRIUS XM (Satellite)
2 p.m. — 6 p.m., Thursday-Sunday
Sirius will also have several feature shows. Check this schedule for more.

Masters.com
There will be a live streaming radio report on the Masters.com site.

ONLINE
Full live video coverage at Masters.com and CBSSports.com. Different cameras start at different times each day, so… check the schedule to see when they go live. Right now tentative start times for Thursday are: Amen Corner camera, 10:45 a.m.; Holes 15 & 16, 11:45 a.m.; Featured Groups 1 & 2, 12:00 p.m.

ESPN: The Worldwide Leader will be at the Masters in force, with its live coverage Thursday and Friday, and more online coverage goodies. Here is ESPN’s Championship Central link. This is also a good place to check for live ESPN online coverage, via ESPN3 or the WatchESPN app for mobile devices.

Golf.com is going Masters overboard, with more content than you could possibly read. But the Sports Illustrated group of writers hanging out there may be the best covering the game right now.

TOP TWITTER FEEDS TO FOLLOW
Dan Jenkins — golf’s Shakespeare. From Texas. Hope he is on form for the Masters. If you don’t know who he is, hit Google. And buy a few books.
Geoff Shackelford — well known golf writer is slinging Masters lore and great links.
Golf Channel — official Golf Channel feed
@PGATOUR — official PGA Twitter feed
@StephanieWei — great golf writer who is a Twitter fiend

LOCAL FLAVOR
The Augusta Chronicle knows how to play the biggest event of the year. A good bookmark.

WHAT’S THE COURSE LIKE?
Here’s an incredible service: The Masters course page has video flyovers of each hole. I think I will only spend about 80 hours on this page alone.

Want to check out the historic clubhouse? Sports Illustrated’s Golf.com has a video that takes you inside.

WHO WON THIS THING LAST YEAR?
The man who hates publicity who has been so overexposed I would bet that just about every Golf Digest reader could go out to the pines at #11 and replay Bubba’s hook shot to win it. Well maybe not. But Bubba Watson sure did know how to win his first major. Props.

MSR Tech Watch: The Masters is a ‘Major’ IT Challenge for IBM

Everything about the Masters, from Magnolia Lane to the blooming azaleas to the old-timey scoreboards, oozes tradition. But to make sure that you can see all that old-timey stuff on your iPad, it takes a lot of new technology and online-infrastructure smarts. That’s where IBM comes in, as the white-bibbed caddie who makes the Masters come alive online.

“The Masters is all about being more than a tournament, it’s about being a service to the game of golf,” said John Kent, sponsorship marketing technology manager for IBM, which provides much of the technical underpinnings for the Masters.com site and all the tournament’s scoring tabulations. “The challenge is to preserve all the history and tradition, and balance it with technology.”

Take those scoreboards — the iconic white signs that provide drama all their own, when names and scores are manually shifted in a pleasing delay after roars are heard from distant parts of the course. Though technology exists to create LED leaderboards that could update in real time, Kent said the tradition of the manual white boards isn’t going away from Augusta.

“There’s a lot of drama at the course with the manual scoreboards — you can be sitting at 18 and hear a roar somewhere else, and then you watch the scoreboard and wait for that tile to disappear,” Kent said. “The funny thing is, those are the most highly automated manual leaderboards out there, with wireless connections to the crew in back.”

Real-time video another Masters innovation

Since most golf fans aren’t lucky enough to have a Masters badge, the next best thing to being there is live video — and IBM helps the tournament provide a plethora of streaming images at the Masters.com website. During last year’s tournament Kent said the site served up 3 million video streams on Saturday and another 4 million on Sunday, an amazing online total when you consider that many golf fans are glued to the regular broadcast and its almost commercial-free serenity.

According to Kent, the explosion of handheld devices that can serve up video images is partly responsible for the growth in online viewing of the Masters — the Saturday and Sunday online video totals mentioned above were 40 and 80 percent higher respectively than the stats from the same days the year before, and he expects more growth in mobile viewing this year. “We’re seeing a trend of people using the Masters.com site at work on Thursday and Friday, and then using mobile devices on the weekend,” Kent said. “They’re just taking advantage of the best experience available.”

And to make sure that experience is Masters quality, the IBM tech team does its own “range work” in the offseason. This year that meant testing numerous Android-powered devices so that the release this year of the first Android Masters app would be green-jacket good.

“The complexity this year was in the number of devices we had to test,” Kent said. Apple’s iOS, he said, is easier to support since there are a finite amount of things to look at. But with Android devices, Kent said, there is a wide range of differences, not just in hardware form factors but in the different ways the manufacturers implement the Google OS.

At the golf course, IBM does bring in a truckload of servers to help gather, encode and send out to the Internet the video streams for the seven different channels on the Masters.com site. But you might never see any of this infrastructure on camera — just another part of how the tournament and the Augusta National club combine new technology with tradition.

One advantage the Masters has over other major tournaments is that it is played on the same course every year. To support quality images — Kent noted that the Masters was the first golf tournament to be broadcast in color, and the first to use HD — Augusta National has buried miles of fiber beneath its azaleas, to bring signals from cameras without cables lying around.

“The Masters uses plenty of technology, but you’ll never see it,” said Kent.

IBM customers benefit from Masters tests

While there are few businesses that have the kind of explosive one-weekend stress test traffic that the Masters does — Kent said the Masters.com site attracted 10 million unique users last year, who totaled 197 million page views — IBM does learn a lot about how to dynamically allocate resources during the event, which ultimately serves corporate customers better.

“We have a single cloud infrastructure that supports it all, the scores, and the live video,” Kent said about the Masters.com back end. “And our [corporate] clients struggle with the same things — how to build the right cloud and how to dynamically allocate resources as efficiently as possible.”

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