Major League Baseball Advanced Media (MLBAM), MLB’s interactive and media arm has expanded its partnership with communications service provider Level 3 Communications in a deal that will add data center services to the other services that Level 3 already provides MLBAM.
The expanded relationship will call for Level 3 to add data center services that will include support for MLBAM’s digital media products such as MLB.TV live video streaming as well as archival and backhaul support. Level 3 already provides Internet and content delivery technology.
Level 3 will be handling the workload from its Premier Elite data center located within its Uptime Institute Tier III Certified Scott Data Center in Omaha, Neb. MLBAM will also have access to Level 3’s international network that includes 350 data centers.
Level 3 has had a focus on providing sports media services for some time and delivers broadcast services via its Level 3 Vyvx Services network that has handled everything from the Super Bowl and major college bowl games, MLB, Fox Sports, UEFA matches, and postseason basketball games. It provides a variety of online streaming and backup services.
The relationship has taken an interesting turn, as while Level 3 is providing a variety of streaming and storage services to MLBAM, MLBAM has in turn been providing backend services to other sports, including the NCAA’s March Madness, according to a report here.