Google teams with NCAA, Turner Sports and CBS Sports for March Madness promo

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Google is seeking to make waves during the NCAA’s March Madness basketball tournament in an effort that teams the Internet giant with the NCAA and its broadcasting and software development partners Turner Sports and CBS Sports.

The effort will revolve around Google’s social network application called Google+, a rival to industry leader Facebook, and it will be interesting to see if Google publishes the results from the effort. You constantly see Facebook listed as an almost default player in this type of event and a major push by Google into sports and other avenues will make for an interesting fight.

The effort actually started on Selection Sunday but will run the length of the tournament. A wide range of NCAA March Madness digital products will be flowing through Google’s pages including NCAA March Madness Live™, the Capital One March Madness NCAA Bracket Challenge™, the NCAA On Demand YouTube channel and the NCAA March Madness Google+ page.

However Google has taken steps to help steer fans who might not be aware of the effort or who might need a gentle reminder of the tournament on a daily basis. It has teamed with its partners to feature March Madness related search insights in Google Trends. This means that fans using Google for search and looking at what is trending will see the topics and teams from the tournament that are popular on Google Search.

Other efforts by the partnership include such features as Turner integrating Google sign-in technology into the NCAA Bracket Challenge game. Fans that follow up from seeing information in the Google Trends can go to a “Google Bracket” that will rank teams throughout the tournament based on Search interest.

Google has also created a number of “Google+ Hangouts” that are related to March Madness. These are social networking microsites where fans can discuss related issues and share photos, among other tasks. The Google+ Hangouts On Air enables fans to interact with Turner Sports and CBS Sports on-air talent and can be entered either from NCAA.com/hangouts or the NCAA March Madness Google+ page.

Google+ has seemed to be an afterthought to many, although any program that counts its membership in the hundreds of millions should be taken seriously. However this could help promote the company into a more mainstream awareness position with the sporting public at large, or it might just be like a 16 seed and go one and done. Game on, Google.

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