October 31, 2014

Google Buys Social Media Startup Wildfire for $250m

Wildfire joins Google

Social media marketing startup Wildfire has been sold to Google for an estimated $250 million, an interesting partnership considering that the four year old Wildfire made its name in the Facebook space.

According to a blog post on Wildfire’s site the company is starting a new chapter in joining Google, where it is expected to continue operating as it has before/. The company was founded in order to run a promotion on Facebook and has strong ties with that company including receiving investment from Facebook.

Wildfire has established itself as a player in this space. The company, which has roughly 400 employees, 16,000 customers and the successful integration of its software across a range of social media platforms including Facebook, Twitter, YouTube and a number of others.

It runs many of the contests, promotions and marketing campaigns that are seen on social media sites and does not use keyword inquires as its targeting mechanism but rather relies on individual users’ data that is held by the social media sites.

The company said that the deal will not alter its relationship with its customers, but it will be interesting to see if that is true. Increasingly we are seeing technologies that once purchased by one social media company slowly becoming excluded from rival platforms, so it is hard to say.

The company was founded in 2008 by Victoria Ransom and Alain Chuard and has launched over 250,000 social marketing campaigns using its software tools. It has received investments including from a number of venture capital firms including Accel Partners, Founders Fund, Summit Partners, 500 Startups, Felicis Ventures and SoftTech VC as well as Facebook’s fbFund.

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