March Madness coming to a Tablet or Smartphone near you

Selection Sunday is just a few days away and the day after is National Bracket Day (sadly not a day off where I work), two important days as fans prepare for the annual March Madness; the NCAA Basketball Tournaments are upon us!

There are of course a wide range of viewing options available for a fan, starting with calling in sick and staying home, but for many that will not be a viable option, but what is an option is to buy into March Madness Live- formerly March Madness on Demand and watch the game anywhere, on tablet, phones or computers.

The goal of this program, launched by the NCAA, Turner Sports and CBS Sports is to make available for viewing every minute of all the games in the NCAA Men’s Division I Basketball Championship Tournament.

Viewing options will range from smartphones, both Apple iOS and Android powered, as well as iPod Touch and iPads as well as broadcast the games on-line so that viewers in an office can catch the action.

While a quick glance online the day of games will tell a fan that is staying home what is on and where, the online and mobile world is a little different, and has a price tag attached as well.

The Turner Sports Interactive produced NCAA March Madness Live is a suite of live products that are designed for those without the luxury of watching from home or the local watering hole. Starting today, Wed. March 7, it will make available to subscribers access across multiple screens and devices including online, iPad, iPhone and iPod touch app and, for the first time, on Android phones, all for $3.99.

Even if you have the ability to watch at home you can subscribe and stream a version, an alternate games, over Wi-Fi. Live video is not all a user will gain. The app also features video highlights from games, game alerts and a radio option from Westwood One/Dial Global Radio Network, for all 67 games.

The app will feature live streaming video of every broadcast for the 2012 NCAA Division I Men’s Basketball Championship as they are televised by TBS, CBS, TNT and truTV, starting with the NCAA Basketball Selection Show on Sunday, March 11, and continuing through the Men’s Final Four and National Championship Game from New Orleans on March 31 and April 2.

For years I have seen articles written around this time of year cited some massive number as the amount of productivity that American businesses lose due to the NCAA Tournament. Most of them I just discount because people simply shift their goof off/idle time at work from one area to another rather than cease work. This year it could be different!

Comments

  1. Mckinley says

    Okay it’s march 7th where’s the app?? It’s not on the app store yet??

  2. Pretty cool, NPR covers the news with some good background and a good interview with ESPN’s Michael Bayle:

    http://www.npr.org/2012/03/12/148435490/small-screen-users-increase-for-big-dance?sc=tw&cc=share

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